Alright – so today we’ve got the honor of introducing you to Jordan Petefish. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Jordan thanks for taking the time to share your stories and insights with us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?

The way I show my clients appreciation starts with refreshments and the experience when they walk in. I always try to have snacks, beverages, sweet treats. Most of my clientele are busy moms on the go, so it’s nice to have something for them in case they haven’t had a chance to feed themselves. In November, I’m handing out discounts left, and right. It’s my birthday month and I use it as my customer appreciation month. Plus, it helps most of my busy moms with saving money on themselves because right around the corner is Christmas. My goal is to not overcharge or under charge my value, still keep it at a decent price for my clients to be able to enjoy themselves, enjoy the experience that I give and love them as much as I can.

Jordan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At just 17 years old, I discovered my true calling. I was asked to help with hair and makeup in my theater club, and from the very first moment, I fell in love. That spark of creativity quickly grew into a passion, and I was determined to learn everything I could. Since traditional cosmetology school doesn’t focus heavily on hair styling and makeup artistry, I sought out mentors who were willing to teach me—and I was blessed to find people who shared their knowledge.

Over the years, my journey has been anything but easy. I returned to cosmetology school, graduated, and proudly became a licensed professional. Today, I specialize in haircuts and color, toupee installations, lash extensions, lash lifts and tints, brow waxing and tinting, spray tanning, and event hair and makeup. While I’m skilled in many areas of the beauty industry, these are the services I currently offer.

But behind every achievement, there were obstacles I had to overcome. While pursuing my education, I went through a difficult divorce, battled panic attacks and high anxiety, and juggled the challenges of being both a full-time student and a full-time business owner—all while being a mother. At one point, I lost my salon space and found myself couch-hopping and living in hotels. Yet through it all, my clients stood by me, supporting and believing in me even when my world felt unstable.

One person who made a lasting impact on my journey was my instructor, Ms. Phyllis Moore. Though she’s no longer at West Georgia Tech in Newnan, she remains the best educator I’ve ever had—her encouragement and belief in me carried me through some of the toughest moments of my life.

My story is one of resilience, faith, and passion. It took hard work, countless tears, moments of doubt, and what I would call a “season of depression,” but through prayer, faith, and the unwavering support of others, I made it through.

What sets me apart in this industry is more than just skill—it’s my heart. I don’t step into the salon simply because it’s a career; I step in because it’s my calling. I have a passion for serving others, for praying over my clients, for sharing the gospel, and for using the talents God gave me to create beauty inside and out.

To all of my future clients—just wait and see. This is only the beginning. I have big dreams, fresh ideas, and a vision that’s still unfolding. What makes me different is my constant desire to grow, to learn, and to give my very best every single time.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

What has truly shaped me into the entrepreneur I am today is my community and my incredible clientele. I’m blessed to be part of a Facebook group with over 50,000 members, and the support I’ve received there has been overwhelming. My clients don’t just sit in my chair—they cheer me on, share their experiences, and post about the work I do for them. Their love and loyalty have allowed my books to keep growing, and for that, I am deeply grateful. Every referral, every share, every kind word has been a building block in my journey, and I never take it for granted.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with my clients by staying consistent and intentional with communication. For the past four years, I’ve used GlossGenius, a booking tool that I absolutely love. It allows me to send out text messages and emails to keep my clients updated on everything—whether it’s changes in my business, upcoming sales, or exciting new services I’m offering. This system not only keeps my clients informed but also makes them feel valued and connected to my brand.

For me, fostering loyalty is about more than just reminders—it’s about building relationships. By keeping my clients in the loop and showing them that I’m always thinking about their experience, I create a bond of trust and reliability. That connection is what keeps them coming back, and it’s one of the most rewarding parts of my business.

Contact Info:

• Website: https://jordanpetefish.glossgenius.com
• Instagram: @HMA.jordanpetefish
• Facebook: HMA.jordanpetefish
• Other: TikTok @hmua.jordanpetefish

Image Credits

Emmanuel Brooks
Kimberly Minor
Emilee Oxford