We were lucky to catch up with Jordan Ostroff recently and have shared our conversation below.

Jordan, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

After losing a substantial amount of money on marketing agencies that didn’t understand how to market a law firm properly, Jordan buckled down, learned the basics and put into practice as he kept learning more and more. He then partnered up with some of the best marketing minds to form something totally new and different, a firm built for lawyers, by lawyers. That takes the long view to drive the most success for his fellow attorneys, and hopefully change some lives for the better

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Jordan Ostroff had always known he wanted to be a lawyer. That is until he realized that marketing was a real professional passion for him as well. Unfortunately, he already did the whole “going to law school, taking out way too much in loans, passing the bar, and starting a practice thing.” Whoops…
A true Floridian (He wears flip flops every day and has worn them during hearings before), Jordan grew up in South Florida; and graduated from The University of Central Florida (Go Knights!) and Barry University, Dwayne O. Andreas School of Law. His first “real law job” was for the State of Florida as an Assistant State Attorney. Jordan, along with his better half (his words – but we agree) and fellow attorney, Heather Trick, opened up Jordan Law; a PI law firm located in Orlando, Florida
in 2015.

After losing a substantial amount of money on marketing agencies that didn’t understand how to market a law firm properly,
Jordan buckled down, learned the basics and put into practice as he kept learning more and more.
He then partnered up with some of the best marketing minds to form something totally new and different, a firm built for
lawyers, by lawyers. That takes the long view to drive the most success for his fellow attorneys, and hopefully change some lives for the better.
Today, Jordan has no student loans, and his firm is a successful, multi-million dollar firm. He oversees over a dozen people, and works only 3 days a week. When he’s not networking, you would find him cooking, playing disc golf (although he’ll argue that playing disc golf is also networking) or going on adventures with his son, usually involving them telling bad dad jokes.

Can you share a story from your journey that illustrates your resilience?

7-8 months into having my law firm I bought another firm. It was a traffic ticket firm, and it was a great and awful experience. Awful at the time, I just didn’t have the money, time, resources, or knowledge to take over something like that. But thankfully it threw me into the fire and I came out of the first year or two WITH that knowledge. The pain from those early days not with my firm, but with buying that second firm is what REALLY taught me how to be a business owner instead of just a lawyer.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I met my cofounder in court. She was a public defender and I was an intern at the prosecutors office. However…to be fair, before becoming business partners we started dating, got married, had a house together, etc. So It’s probably not the normal route, but I will tell you, it’s AMAZINGLY cool when you’re married to your business partner and the business is going well. It’s at least twice as impactful to your relationship…obviously the reverse is true too. Thankfully the longer we do this, the more frequent the fun times are.

Contact Info:

• Website: https://legaleasemarketing.com/
• Instagram: https://www.instagram.com/lawyerwithalife/
• Facebook: https://www.facebook.com/jordan.ostroff/
• Linkedin: https://www.linkedin.com/in/jordan-ostroff/
• Twitter: https://twitter.com/lawyerwithalife?lang=en

Image Credits
Deena Gallo