We caught up with the brilliant and insightful Jordan Massey a few weeks ago and have shared our conversation below.

Jordan, thanks for joining us, excited to have you contributing your stories and insights. What’s been the most meaningful project you’ve worked on?

I think “Holding My Breath” is easily the most personal project I’ve ever worked on. It’s like this anchor to my voice—if that makes sense? I’ve always been a kind, outgoing person, and over time I felt that part of me fading. A lot of it had to do with being guided by other people’s fears, and that took away the excitement I had for life. It’s been a long journey trying to break away from those influences, but I still find myself lost in conflicts now and then.

One of the hardest things I’ve had to work through is always prioritizing other people’s feelings over my own. I used to feel so much guilt, and that led me back into toxic situations. I had to learn how to take care of myself emotionally, and it wasn’t easy. That’s why I’m so grateful for the friends who’ve been patient with me, who’ve understood that real communication is everything. Those are the people I can grow with, because, without understanding, nothing really works.

This song isn’t just about my most recent breakup, though it was inspired by it. It’s about the closure I found—not just in that relationship, but for a lot of versions of myself that I’d been holding onto. I think a lot of people can relate to that. We don’t realize how much we carry until we start letting it go. This song gave me confidence and freedom, especially in my songwriting. I let myself be fully creative, and every time I hear it, I get chills because I can hear my younger self in the background vocals and harmonies. It’s like a hymn for resilience.

The video concept shifted a lot too. At first, it was just supposed to be a visualizer of different people going through the motions of life after trauma. But as it evolved, it became this deeper exploration of how we connect with each other, even through pain. It’s about how, sometimes, you have to rescue someone from their own mind, remind them how special they are. That connection, that shared experience, is a cinematic masterpiece in itself.

I’ve never felt more proud of a record. It’s a closing chapter, but it’s also the beginning of something bigger.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

For those who haven’t come across me yet, I’m Jordan Massey—a Canadian-American pop artist, singer-songwriter, and actor. I started my professional journey in 2018, and since then, it’s been a wild ride of growth and discovery. Music has always been my outlet. Even as a kid, I knew I wanted to connect with people, to share stories and emotions through sound. Over the years, I’ve developed that passion into something more refined, while staying true to that core of just loving music.

In terms of what I do, I create music that reflects real human experiences. My EPs, like Human and Heartless, were all about diving deep into emotions—whether it’s love, heartbreak, or just navigating life. Songs like “Wonder” or “3AM” are a piece of that journey, but it’s “Holding My Breath”, my latest release, that feels the most personal. It was inspired by my own experiences, particularly around relationships, and how we all carry that emotional weight—sometimes more than we realize.

Beyond the music, I’m proud of the visuals I’ve been able to create too. I’ve directed multiple music videos and projects, and I love telling a story not just through sound but visually. I think it helps people really see the emotion behind a song, especially when the music and visuals click.

What sets me apart? I’d say it’s my willingness to be vulnerable in my music. I’m all about storytelling, but more than that, I want my music to feel like a conversation—like you’re listening to a friend going through the same stuff you are. People connect with honesty, and I try to bring that to everything I do. I’ve had some incredible support from my fans, my team, and friends, and those relationships are what keep me grounded.

If there’s one thing I want people to know about me, it’s that I’m always trying to grow and push the boundaries of what I can do creatively. Whether you’re a fan or a fellow artist looking to collaborate, I’m always excited about the possibilities that come from genuine connection and shared vision

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

I think what a lot of non-creatives might not fully grasp is the resilience it takes to keep going, especially during the quieter times—those windows where there’s no new media buzz or performances lined up. In those moments, the world might seem still, but internally, there’s so much happening. You’re constantly thinking about the next creative move. Whether it’s crafting new songs, deciding how the next story is going to unfold, or debating if it’ll continue from where the last left off—it’s an endless process. There’s also the logistical side of things, which can be mentally exhausting. You’re not just creating; you’re planning how to fund the project, building the right team, figuring out how to market it all—while still trying to stay in that magical creative zone.

And then there’s the misconception that creatives have endless resources. The truth is, sometimes you’re the entire operation—writing the music, promoting it, developing the theme, and figuring out how it fits into the bigger picture. It’s easy to feel pressure to stay “relevant” or “go viral,” but that’s never really been my focus. I’d rather put my energy into crafting the right record and telling stories that resonate on a deeper level.

What keeps me going is the joy of creating something intentional and authentic. There’s nothing quite like that feeling when you’re fully in the zone. I’m incredibly grateful for having an outlet that lets me express myself in ways I can’t always verbalize, and I think that’s something a lot of people don’t realize. It’s more than just songs and performances—it’s my way of communicating with the world.

Let’s talk about resilience next – do you have a story you can share with us?

I didn’t really think about seriously becoming a recording artist again until 2017, when I started writing songs like “Wonder” and “Stand By You,” which eventually became part of the “Human” EP. It was the first time I really sat down and felt like I was crafting something that mattered, something personal that people could really connect to. It wasn’t just about making a catchy track; it was about telling my story in a way that felt authentic. Of course, not all the songs made the final cut, but just having those lyrics in front of me, knowing I was creating something real, was a powerful feeling.

During that time, I found myself moving away from the EDM style I had been focused on and leaning more into the vulnerability that comes with pop music. It was a shift, and it helped me grow as a songwriter, but it also made me more critical of my work. I realized I had this versatility in my music—being able to touch on multiple styles—but that also kept me from finalizing certain songs because I wasn’t sure if they fit.

As things started to pick up—label offers, performances, and a solid marketing plan—there was this momentum. And then everything hit a pause, which I know a lot of people felt during those years. For me, it wasn’t just about the music slowing down; life itself changed dramatically. I experienced the loss of close relationships, uncovered hidden trauma, and for the first time, I was faced with this intense social anxiety. It was like I couldn’t communicate the way I used to, and that made everything—especially music—feel disconnected.

I kept writing, but nothing clicked. The songs didn’t sound like me, and they didn’t resonate. It was frustrating, like chasing a temporary high, only to wake up the next day and feel like none of it made sense. I was lost for a while, promising new music but knowing deep down that I needed to wait until I had something I was truly proud of.

The whole experience was tough, but it forced me to reflect on who I am and what I want to say as an artist. I took that time away to focus on my health and my identity, and when I came back, the music started to align again. The time away from everything—music, performing, even just being in the public eye—gave me the space to rediscover what I love about creating. It wasn’t easy, but it was necessary.

As an independent artist, there’s so much that happens behind the scenes that people don’t always see—the endless invoices for studio time, travel expenses, production costs for music videos, marketing—all while balancing everyday life, a job, and relationships. It’s easy to get overwhelmed, especially when life throws a bunch of challenges your way all at once. But for me, the resilience came in those quiet moments, where I had to decide if I was going to push through or fall back. And I’m grateful that I chose to push through because now, I’m creating music that genuinely makes me happy and, I hope, connects with others in a real way.

Contact Info:

• Website: https://Www.jordvnmassey.vip
• Instagram: https://www.instagram.com/jordvnmassey?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/JordvnMassey?mibextid=LQQJ4d
• Youtube: https://www.youtube.com/@JordanMassey

Image Credits

Mad muse studios.

&

@creator_trigger