We’re excited to introduce you to the always interesting and insightful Jordan Cundiff & Jw Martin Jordan Cundiff & Jw Martin. We hope you’ll enjoy our conversation with Jordan Cundiff & JW Martin below.

Hi Jordan Cundiff & JW Martin, thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

In the summer of 2021, Jordan Cundiff and JW Martin reconnected when Jordan visited their hometown for an event he was organizing. JW was running a headwear brand and providing custom embroidery services, and the two discussed the successes and challenges he was facing. During the conversation, Jordan convinced JW to explore the possibility of relocating to Nashville, where Jordan was operating his artist management and booking agency. The city’s business-friendly environment and the demand for custom headwear were key factors. JW visited Nashville the following week and immediately recognized the advantages of living there. Inspired by their conversation, they decided to change direction and establish a new business together, Nashville Custom Hats, which would be dedicated to manufacturing custom headwear for artists, brands, sports teams, and businesses. Over the next few months, Jordan and JW collaborated remotely via phone and computer, and in April 2022, JW made the move to Nashville to launch the new venture.

Nashville Custom Hats distinguished itself in the first year by focusing exclusively on custom manufacturing for its customers, rather than merely customizing blank hats. This strategic approach allowed us to make a significant impact not only in the Nashville area but also across the entire United States, and we successfully secured contracts with professional sports teams, larger businesses, local artists, and bars.

Building on this initial success, we immediately implemented two critical factors to ensure continued growth:

1.) An online 3D hat builder: we developed an innovative online tool that enables customers to design their custom hats in a three-dimensional virtual environment. This interactive feature enhanced the customer experience and streamlined the ordering process.

2.) Revolutionary Pricing Model: Departing from industry norms, we introduced a pricing model based on quantities per design rather than custom details added to each hat. This groundbreaking approach allowed customers to order in bulk without compromising on customization.

These bold moves positioned our business, Nashville Custom Hats, as a disrupter and trailblazer in the headwear industry, setting new standards for quality, creativity, and customer satisfaction.

Jordan Cundiff & JW Martin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

There are always challenges to every business, and our most significant challenge lies in educating customers about the distinction between customizing a blank hat and our full-custom hat manufacturing process. Unlike our competitors, who simply add a logo to an already branded cheap pre-made hat, we create hats precisely as our customers envision them. Here’s how we do it:

1.) Materials Sourcing: We carefully select fabrics, including custom-printed options, and procure special dyes to achieve the desired colors.
2.) Customization Options: Our flexibility knows no bounds. We sew printed fabrics anywhere on the hat, incorporate embroidery or woven patches, rubber patches, and even leather patches—tailoring each hat to perfection.
3.) Finishing Touches: Custom back tags and inside labels add that personal touch, making each hat uniquely theirs.
4.) Transparent Pricing: We offer a flat price per quantity, along with free domestic shipping. Customers know the cost upfront, even before they start designing their hat.

In essence, we create hats from scratch, ensuring that each one truly belongs to the customer. It’s more than a hat; it’s an expression of their brand.

What’s worked well for you in terms of a source for new clients?

Word of Mouth has for sure been the best source for us. We love taking great care of our clients, and in the end, when they receive great customer service and incredible product, they love to talk about it.

We love to give creative freedom to our clients, and sometimes they just want something simple… But no matter how easy or complicated the hats, we give them full attention.

How do you keep in touch with clients and foster brand loyalty?

We always reach back out to clients. Whether by phone, email or text. Sometimes to check in on their order and see how happy they are with it, and sometimes just to call them up and say hello. No sales pitch, just a true desire to be connected with them on a more personal basis.

Contact Info:

• Website: https://www.nashvillecustomhats.com
• Instagram: https://www.instagram.com/nashvillecustomhats
• Facebook: https://Facebook.com/nashvillecustomhats
• Linkedin: https://www.linkedin.com/company/nashville-custom-hats
• Other: https://TikTok.com/@nashvillecustomhats

Image Credits

Credit to Nashville Custom Hats