We’re excited to introduce you to the always interesting and insightful Jordan Crump. We hope you’ll enjoy our conversation with Jordan below.

Alright, Jordan thanks for taking the time to share your stories and insights with us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

There are new opportunities through AI, reminiscent of the .com boom. Embracing AI in your business can unlock efficiencies, streamline tasks, and income.

One exciting opportunity is Manychat, a third-party platform through Meta, enabling the creation of a flow sequence. Manychat is an AI chatbot. This feature prompts viewers to comment with a word or phrase on your Instagram/Facebook story, post, or reel. Once they do, they automatically receive a link and message, predetermined by you, in their DM’s.

Buyer behavior has evolved over the last four years. With attention spans shorter than ever—thanks to platforms like TikTok—consumers no longer rush to the ‘link in bio’ as they once did. Instead, they prefer direct links sent to their DMs for immediate access.

Meta’s Instagram algorithm favors posts integrating Manychat, as it not only operates through Meta but also encourages increased engagement on your posts.

In Q4 last year, a client and I promoted her $49 guide through Instagram reels. We invited viewers to comment the name of the digital product, then set up a flow sequence to DM them the link and express our thanks for their interest. This approach generated over $12,000 in sales in just three months, creating a new revenue stream.

Jordan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Jordan Crump, and I am the founder of The Space Social, a social media management agency based in Las Vegas. The inception of The Space Social came at a critical time in my life. Days after experiencing significant personal and professional upheaval, a layoff and emergency C-section, I decided to exit the corporate world.

The Space Social is dedicated to enhancing our clients’ online presence through strategic social media management. We serve a diverse clientele across California, Washington, and New York, offering strategic insight to meet their digital marketing needs. Our services are designed to keep our clients at the forefront of their industry online.

Our commitment to social media solutions is what we are known for.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

There is a podcast for everyone and everything, and it is a free resource. I love to listen to a business or marketing podcast from professionals that I admire.

We’d love to hear the story of how you built up your social media audience?

I love using Instagram stories to create a loyal audience. I lost 70lbs in front of my audience. I posted what I call, “Hot Girl Walk”, every single morning on my Instagram story. I was going on a walk every morning and documenting my thoughts and experiences, while bettering my health in front of my audience.

I was consistent in sharing this experience which showed my audience that I would be consistent as a social media manager. I have inspired many other people on the internet who tag me in their hot girl walks. I even had a video on TikTok go viral talking about my hot girl walks, and it still is getting numbers to this day.

Being yourself online is what works. Sharing parts of your routine that make you, YOU, online creates a loyal audience. Being consistent keeps people coming back.

Contact Info:

• Website: www.the-spacesocial.com
• Instagram: https://www.instagram.com/thespacesocial/
• Linkedin: https://www.linkedin.com/in/jordancrump111/