We were lucky to catch up with Jordan Brett recently and have shared our conversation below.

Alright, Jordan thanks for taking the time to share your stories and insights with us today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?

The short answer, yes, and a lot of it comes from perception (mentality). I worked in office/corporate jobs shortly after high school and I knew I had some form of creativity, but I was too naive and really didn’t invest enough time to explore what it was exactly. I just know that I used to hate working in an office, doing a pointless job on spreadsheets that meant nothing to me.
As my career in the professional, corporate world was evolving, I purchased my first camera which was a Sony A7 because I wanted to be able to shoot videos in 4k as well as produce high quality photos. Like most photographers, what began as a simple hobby soon transformed into a revelation—a realization that my innate talents could meet the demands of the digital content market. An “a-huh” moment indeed.
A decade of exhilarating exploration followed, delving deep into the vast realms of creative expression. Looking back on those monotonous office days, a stark contrast emerges, grounding me with a profound sense of humility. The freedom and boundless creativity I now revel in have rendered the past a distant memory.
It all came down to one simple, poignant question: Does the time spent toiling for my livelihood, consuming a substantial chunk of my existence, bring me genuine joy?
The answer now is yes. Each passing day finds me immersed in the fulfillment of my true passion as a photographer.

Yet, amidst the triumph, a flicker of doubt remains. I ponder whether taking an earlier course in the realm of creativity through formal education could have unveiled my passions sooner. But alas, the past is the past, and my gaze rests firmly on the vibrant horizon that stretches before me.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am fully immersed in product photography and capturing tangible items to be sold online for e-commerce sales, as well as creating captivating lifestyle content inside and outside of my photo studio. I have learnt the true value of extremely high-end product photography and I am confident that the service I provide can generate sales just from image quality. The biggest takeaway that I have learnt in the world of photography is the importance of adopting growth mindset – seeing challenges as opportunities, instead of obstacles. I was trained by some of the most prestigious photographers in California, which has driven me to continuously find solutions in all aspects of lighting, photography and my personal life.
I consider myself a natural problem solver, which has helped to advance my career and growth. I believe that applying this mindset within a professional environment, has given me the tools to advance myself and acquire clients that trust and rely on me to achieve and deliver what they need, providing larger budgets for their projects and agreeing to only use my photography exclusively. This has also taught me what I am able to achieve through dedication and focus. Creative direction could be my next venture as I have a developed/trained eye to see the bigger picture of photography which is story-telling.

Is there a particular goal or mission driving your creative journey?

My goal as a photographer is to have a library of catalogs/magazines/books which contain my photographs. I’d like a displayed bookshelf. Along with this, my goals it shoot covers for magazines like Elle Decor, Architectural Digest etc and I would like to create some artwork with all of the front page images spread out, thumbnail size. Lastly, I’d like to create coffee table books with some environmental images which is my ultimate goal as a photographer to work for companies like National Geographic or NASA.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Starting out in photography, I stayed away from using any artificial lighting in terms of strobes, reflectors, led lights etc and it was because I did not understand it. Most amateur photographers will say they only shoot with natural light which sounds ok and could be, depending on the circumstance, but an education in comprehensive lighting techniques, color theory, and advanced photoshop has taken my photography to another level. I wish I was not so naive when starting out and I wish I would have taken some photography classes from an earlier stage in my career.

Contact Info:

• Website: https://www.brettcreative.co.uk/
• Instagram: https://www.instagram.com/jordanashleybrett/
• Facebook: https://www.facebook.com/jordan.brett
• Linkedin: https://www.linkedin.com/in/jordan-brett-13b26143/
• Twitter: https://twitter.com/JdnAshley

Image Credits
Mass Beverly & Minotti Los Angeles, Classic Home & Villa by Classic Home.