We recently connected with Jordan Allen and have shared our conversation below.
Alright, Jordan thanks for taking the time to share your stories and insights with us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
All my customers that purchased from me from the very start of our business launching really meant alot! When a new business starts up you never know what to expect from that business. The amount of support that was shown and still shown is amazing.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
A little bit about me! I’m a former college football player out of Jacksonville State University where I got my BS degree. I met my wife 3 years later and we both had a desire to workout and stay active after playing sports. Working out is an important part of our lives and we like to look and feel good doing it! So we wanted to create our own lane by starting Tenax Fitwear. During the lockdown period of 2020 we used that time to learn a big portion of the industry and made some big strides to get the company off the ground. Our active wear is very unique with the designs and feel. We want everyone to wear it simply because it is designed for everyone. What sets us apart is our diversity we want everyone to be included in our brand. We are very proud of how much we are learning about this industry. We want our customers to know that we truly care about the feedback and ideas they give us to make the brand more exciting!
How about pivoting – can you share the story of a time you’ve had to pivot?
We definitely had to pivot a year later from our launch! The industry changes frequently, activewear changes quickly simply based off social media and what the majority does. We definitely have adapted but stayed true to what we believe in! It’s challenging but very fun
What do you think helped you build your reputation within your market?
What helped a lot is definitely social media presence and being a group fitness instructor! Being Infront of people displaying your brand is very unique and cool! But what’s even better is seeing someone else wear it and telling others about it is the rewarding part of it all! It’s one thing when you love your brand but another when someone else loves it just as much as you
Contact Info:
- Website: www.tenaxfitwear.com
- Instagram: @tenaxfitwear
- Facebook: www.facebook.com/tenaxfitwear
Image Credits
IG: @GWCREATIVES IG: @whoelsebutgiles