We caught up with the brilliant and insightful JoMuriel Allen a few weeks ago and have shared our conversation below.

JoMuriel, looking forward to hearing all of your stories today. How did you come up with the idea for your business?

After I finished Graduate School, I was on the search for something fresh. What I envisioned in my head was hard to find. I was in search for a specific look and feel. I couldn’t find the chic and sophisticated look that I was searching for in beauty products.

After realizing that I couldn’t locate the feel I was after, I chose to sit down and create, and create I did. I worked on my brand day in and day out for about two years STRAIGHT. I manifested and prayed over everything. I was so intentional and specific about every detail of Luxxe Life Hair Group. Luxxe Life H.G is a beauty brand that encourages beauty in all forms. The brand is cohesive and there is a little of everything for everyone. Luxxe Life was built off of blood, sweat and tears. As the CEO, I pray that when customers receive their products, They know and feel everything that was poured into Luxxe Life Hair Group and feel beautiful as well.

JoMuriel, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I grew into Luxxe Life! It was really a vision that I was able to bring to life. I want my customers to always feel beautiful and know that affordable products with good quality do exist. I want customers to know and understand that Luxxe Life is more than just any regular brand. Luxxe life has really grown to be an all around beauty experience. We offer so much more than just hair extensions and wigs. We offer lip gloss, lashes, titanium flatirons to name a few and so much more. As the CEO of Luxxe Life I am most proud of how much we have grown and how we continue to grow. We are still standing even through the pandemic and everything is coming along so beautifully.

Have you ever had to pivot?

COVID 19 made the process of starting a business a very interesting ride. On one hand, the downtime allowed me to lock in and figure out last minute things, but it also delayed a lot of things on the backend. The virus made receiving your products a long grueling road. The most challenging thing the brand has had to face is customers who may not understand that because some things are just genuinely out of our control. Other than that, the process is a learning and growing experience. You grow and you learn. As CEO during such a rough time there were so many adjustments that had to be made. I am so happy that my team and I chose to ride it out and not give up!

How did you put together the initial capital you needed to start your business?

Luxxe Life was a literal dream for me. I remember being at my full time job and just taking notes and doing business research, would watch business seminars and take courses. I wanted to learn all their was to learn about business and laws, I really took the time to immerse myself into my craft. When you love something so much it never seems life work, I saved all my initial capital over the course of 2 years. Once I reached my goal I invested the money! Its been an amazing ride ever since!

Contact Info:

• Website: https://luxxelifehairgroup.com
• Instagram: https://www.instagram.com/luxxelifehairgroup
• Facebook: https://www.facebook.com/luxxelifehairgroup