We were lucky to catch up with Joie Kya recently and have shared our conversation below.
Joie, thanks for joining us, excited to have you contributing your stories and insights. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
Back in 2010 I was living the corporate dream. I managed teams of a thousand at times and loved my work developing and training individuals into their potential. I loved the core of the work, but as with any high level position the time commitment was extreme. I was hitting burn out and knew deep down that I had something more to give to others. I just had no idea what it was. Regardless, I made a decision to find and train what would become my replacement so I could make an exit in a years time to become an entrepreneur.
I found the right hire and trained her to be a leader of the team and positioned her in the company to be seen and grow within our culture. I had set a date that I would exit the company in July 2011 and as the year began to fly by I still had no idea what I was going to do when I left. I set myself up to leave and was filled with fear. I was freaking out with no vision just a knowing that there was something more for me. I knew that I loved helping others create and manifest their dreams and best life. I knew that I was into self development, and I also enjoyed reading tarot cards, but how would I make that a business? The confusion was real and that began to turn into fear as the Summer of 2011 approached. I just couldn’t leave!
I was a single mom of three young children, what if I lost all my money and failed? What if we ended up homeless? Yes, all of this went through my head and the more I leaned into the fear the more I dug my heels in and didn’t want to leave my job. So I didn’t, I freaked out and made up some story of postponing my exit. The Summer went by and on one October Monday morning while on a conference call with my manager and other peers the big shift happened.
As I sat on the phone tears started to roll down my cheeks. I wasn’t sad or hurt, but these salty tears just kept coming. I was so confused, what was happening to me, and why was I crying? I quickly emailed my boss and excused myself from the meeting. Then as any thirty something would do, I called my mom. I explained to her that I was crying and I didn’t know why and as I spoke the emotions got stronger. I went from having complete control of my life to well a puddle of tears. My mom suggested I go see my doctor, which I only saw when I was having a baby, but I went with it. Ultimately by the end of that day I was on a short leave of absence from my job.
I fought this two week break, but it was the best thing that could of happened to me. The tears settled and by the second week I realized that I couldn’t go back. That this was my body speaking to me. It was time to take the leap, no more excuses, it was time. So I risked everything and gave myself a year to figure out what was next. Within that year I wrote a book by complete accident. And in February 2013 I opened the doors to a Spiritual Center and I haven’t looked back. Sometimes the biggest risk is in listening to your inner compass and trusting that its leading you to your North Star even if it scares you to death.

Joie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Educator, Soul-Led Entrepreneur, Community Leader, Podcaster, Illuminator, Mother, and the most grounded free spirit you will ever meet.
I’m a wild soul that loves life to the fullest. I’m all for finding your passion and directing it into your purpose. My wholehearted intention is to illuminate the light within every soul I journey this life with… There was a time when I stumbled through my awakening. And one thing is for sure no one needs to go it alone..guidance and community are the perfect pillars to hold the seeker in their self-exploration.
At one point in time….I lost sight of who I was, I felt stuck in a job that burned me out and my marriage was falling apart. I had three children under the age of five and it seemed like I was failing at everything. I felt desperate for change… But then I reconnected to my soul’s journey…
The most powerful year of my life was in 2007 when I rediscovered me. I began a journey of exploration, meditation, ritual, and divine embodiment. It was the year that I saw life through full color lenses. The most profound truth was that I didn’t have to live life the way the world carved it out to be. I was a powerful manifestor and creator. I could change my current reality….. And so…I did.
What does a Magical Life Entail?
Magical is not perfection, but it is bliss and delight in every aspect of your life. It’s about being playful and seeing the beauty in what life has to offer…
I believe listening to the call to return to our feminine ancestral roots is part of our reclaiming of power and divine healing. She is inside of all of us…We also have our sacred masculine that calls us into action and asks us to create a balance.
Connecting with both through earth and spirit….keeping one foot in each of those worlds is the most powerful embodiment you can embrace. From that space we become powerfully potent.
And this is the work I do, I help female entrepreneurs step into their mastery through my community called the WAVE Society, events, courses, retreats & private coaching.
What’s worked well for you in terms of a source for new clients?
After over a decade in business and even the many incarnations I have journeyed through one thing has always remained. Referrals are the strongest marketing tool hands down! I still have a thriving business today because of my clients and business relationships.
I know business owners who milk their clients for referrals and it works for them. But my experience has been inspired referrals. When you show up and serve at the highest level consistently your work ripples out into their lives, friends and family asks them what is happening in their lives because they are glowing, or they are killing it in their business etc..That opens the door to share about me. And truly, this is why I’m still in business. I spend very little time trying to sell myself, do I have a sales funnel and social media etc.? Yes, of course, but that is a small conversation in comparison.
My advice is to show up big and let your clients know you appreciate them.

How’d you build such a strong reputation within your market?
I work with ambitious female leaders and entrepreneurs and therefore I believe what has helped me the most is supporting them in their own growth and reputation. The more I served my ideal client throughout the years, the more I have grown my reach, audience and reputation. On my podcast WildSoul Academy, women in business summits, virtual leadership panels, networking groups and more recently the launch of The WAVE Society ( Women of Ambition, Vision & Energy) where I bring all of these offerings into one place and so much more. It’s about giving other leaders a platform, that intention has helped my growth. I believe it’s key to heal the lack mindset. To lean into the belief that there is room for all of us to be successful and we can support each other and even give each other our business to do so.
I think when you show up consistently authentic, energetically rich and clear on your purpose your growth and reputation follow.
Contact Info:
- Website: https://www.joiekya.com/
- Instagram: https://www.instagram.com/joiekya/
- Facebook: https://www.facebook.com/joiekya
- Linkedin: https://www.linkedin.com/in/joie-kya-556412159/
- Youtube: https://www.youtube.com/channel/UCv_1LbpkBMdBAfTsSEoj4bQ
- Other: WAVE Society Link. https://www.joiekya.com/wavesociety WildSoul Academy Podcast on all main podcast platforms including Apple Podcast Link Here https://podcasts.apple.com/us/podcast/wildsoul-academy/id1515557916

