We were lucky to catch up with Johnnaisha Wheaton recently and have shared our conversation below.

Johnnaisha, thanks for joining us, excited to have you contributing your stories and insights. If you’re open to it, can you talk to us about the best (or worst) investment you’ve made. What’s the backstory and the relevant context behind why you made the investment

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In the ever-evolving landscape of the beauty and wellness industry, finding innovative ways to stand out is crucial. One of the best investments I made in my natural hair and scalp business was not just about products or services but a bold move that elevated my brand presence: a strategically placed billboard in Kroger stores, gifting over 850,000 in Beauty Wellness Bucks.

Understanding the dynamics of consumer behavior, I sought a channel that would not only capture attention but also resonate with my target audience. Kroger, a retail giant frequented by diverse demographics, provided the ideal canvas for my message.

The billboard wasn’t just about visibility, it was a gateway to a luxurious experience. By offering $850,000 Beauty Wellness Bucks, I created an irresistible opportunity for customers to indulge in a premium hair and scalp treatment. This wasn’t merely a discount, it was an invitation to experience the essence of my brand.

The billboard acted as a visual ambassador, fostering a connection with potential customers even before they stepped into my salon. It conveyed a commitment to quality, self-care, and an experience beyond the ordinary.

The Beauty Wellness Bucks were designed to unlock a world of indulgence for customers, transforming a routine hair and scalp care session into a pampering journey. This approach not only increased foot traffic but also elevated the perceived value of my services.

The ripple effect of this investment was felt beyond the individual customer. Word-of-mouth spread, building a sense of community around my brand. Customers became advocates, sharing their luxurious experiences and the exclusive opportunity presented by the Beauty Wellness Bucks.

Tracking the success of the billboard investment was as important as the initial decision to place it. Metrics such as increased footfall, redeemed Beauty Wellness Bucks, and social media engagement demonstrated the tangible impact of this strategic move.

This investment wasn’t just about immediate gains; it was a step towards building long-term customer loyalty. The luxurious experience offered through the Beauty Wellness Bucks became synonymous with my brand, creating a lasting impression.

In the competitive realm of natural hair and scalp care, strategic investments can be the game-changer. Placing a billboard in Kroger and gifting Beauty Wellness Bucks was not merely an expense; it was an investment in creating a unique and memorable brand experience. As my business continues to flourish, this bold move remains a testament to the power of thinking beyond the conventional, seizing opportunities, and crafting an unforgettable narrative in the minds of customers.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

How I got into the beauty industry is quit simple. I grew up watching my mommy provide hair services to everyone in the neighborhood. Then ever other weekend my aunt Vetta use to do my hair so I would be ready for school that Monday. The beauty industry has always been around me. Then once I entered 7th grade up until 12th grade I did my peers hair for home coming, prom, birthdays, etc. Once I turned 20 years of age I entered into cosmetology school. Then 3 months into school I found out I was pregnant and from there my determination kicked in full force! I was determined not to be a statistic and to thrive past the odds, by making a skill I knew my whole life and turn it into a career.

I have been in business for 5 years as a Natural hair specialist.
My service menu is focused around treatments for the hair before styling to ensure healthy hair growth!
I provide my signature silk press, silk press & grey coverage, silk press & bounce, and silk press & cut.

I know what sets me apart from others in my industry is quit obviously when you come in contact with me.
And that is I care about people! I care to make a genuine connection with my customers. I make sure I get to know my clients and events that may be happening in their life so they can be ahead of any occasion when it comes to their hair.
In my salon we also have heart to heart sessions.
Because sometimes my clientele need to be rebuilt. And what better way to do so while getting pampered with Naisha Styles!
I also thrive to make sure I always show gratitude every single time a customer book a service, purchase a product such as my hand made oils, or even referring another person to my salon.

With me being a business for seven years, the most thing that make me proud about my business today is that I am now launching my hair care products and I have three that will be launching this year and the first one that I will start out with will be the hydration mask I seen that it was a need for people to have moisture in their hair and a need for the breakage to stop and by doing so a lot of people was missing the treatments, so I’m so happy to announce that I will be releasing my hair mask coming This summer!
As a Hair and scalp specialist, I realize that a lot of us are having breakage and not retaining a lot of length so this is why I created my number one service, the prep and prime hair care package that will treat and nourish your hair and scalp before and after a protective style, I also do natural hairstyling with your natural curls without weave or a silk press, and I am sure to curate a hair care plan that is Taelor to your lifestyle Something that’s easy and achievable

Have you ever had to pivot?

In the last two years I had to make a significant pivot in Business from being a hairstylist who braided hair to the hairstylist, who actually cared for the hair and scalp do not get me wrong. I still would braid services for some of my clients and other protective styles, such as so natural styling stitch braids, but I see there was a need for scalp care and Hair & length retention And making that pivot was difficult at first because everybody knew me for braids so my client had to be rebuild and restructure to clients who wanted to care for their hair and not cover it up all the time without the health of their hair and mine currently now I am a Hair and scalp specialist and I can say 90% of my clientele Cares for their hair first before the protective style even though that was a big pivotal moment in my career it was needed because we now have a bigger success rate of women retaining length, and heaven, healthier scalps.

Any insights you can share with us about how you built up your social media presence?

I built my audience on social media by being my authentic self and sharing information that seems as if they should have paid for the knowledge. My number 1 tip I would recommend to grow your audience is being social! Get to know who is following you, go under competitors page and interact with your potential clients, lastly make sure to follow up with each prospect. ———-

Contact Info:

• Website: Www.naishastyles.com
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• Youtube: Naishastyles