Our CRAZY story goes way back but to this day we still look back and shake our head at how random it was…. Must have been late 2000 and we spend $125 on a banner (a lot for us) that just had our website on it-WWW.DIRTBAGCLOTHING.COM yeah we used the WWW back in the day… haha. We had a milling dollar view , 10¢ flat in San Francisco right on the corner of Lombard and Broderick… so the main street into town went right by our place. We put the banner up on a Sunday and on Monday my business partner Doug randomly emails Nick Graham of Joe Boxer the LORD OF BALLS himself. We did that a lot back in the day, just guess email addresses and just reach out. Crazy thing is Nick emailed back stating he was driving in to the city, looked up and saw our banner and was like “cool name” but seeing the email set up some meetings and mentorship that we still cherish to this day. What really stood out to us was Nicks “DO IT YOUR OWN WAY” attitude and the issues we had he also had so we knew we were not alone in this crazy apparel business and we knew we just had to do it OUR WAY.

My favorite story that I never get tired of repeating.  Dirtbag gained national distribution with Spencers Gifts and had one of the best product launches they ever had – so we were told… We went from launching in their 50 new concept stores to every store they had. We had National distribution, licensing deals and in less than a year we told them NO stopping our affiliation. They wanted to change our brand and keeping true to our DIRTBAG culture of doing it our way we could not follow what they wanted to do to the Dirtbag brand. We did it our way to get the deal and then they wanted to change us which we just couldn’t stand for as it was totally counter productive and would have been a short term play and that is not the Dirtbag way. SO WE SAID – NO!

Dirtbag Clothing has always been a lifestyle brand handling our own production. We find and utilize our network to make everything in our line…. Early on we started to work with bands to promote Dirtbag and we spent years listening to their “issues” and seeing their trouble with making merch for themselves.  To try and assist them we decided to start offering merch services to the bands we already knew.  Our next progression was starting the Artist endorsement program that is much more than a sponsorship as we call it more of a mentorship and merch production is part of this program. We know the rigors of the road and what artists go through and offer items based on those needs. It is another revenue stream for us but it’s more of a way to build brand loyalty as ideally they like what we offer and the products we deliver and they can then bring in others to join our family. It’s part of our motto, ‘WE ALL RISE UP TOGETHER”