Alright – so today we’ve got the honor of introducing you to Johanna Murillo. We think you’ll enjoy our conversation, we’ve shared it below.

Johanna, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

As an immigrant on a quest for opportunities and entrepreneurial growth, I embarked on a journey that shaped the creation of The WOW PWR. I intimately understood the struggles faced by multicultural individuals, including the challenges of building a personal brand in a dynamic, diverse landscape.

Arriving in the United States, I swiftly realized that achieving success demanded more than dreams and determination—it required strategic positioning and authentic personal branding.

Driven by an unwavering passion to provide genuine support, The WOW PWR came to life. I firmly believe that every woman in business possesses a unique story and an untapped personal brand with immense potential. Our mission is to empower you by equipping you with the tools, insights, and connections needed to amplify your brand’s impact and accelerate your success.

Within The WOW PWR, we foster a collaborative approach, harnessing the collective wisdom of our diverse team. Through our monthly accountability sessions and personalized 1:1 coaching, we work hand in hand to craft a tailored roadmap that elevates your personal brand to new heights.

Furthermore, our extensive network of partners ensures that you gain access to exclusive opportunities, influential networks, and the right rooms where your authentic brand can shine, captivating the ideal audience.

Johanna, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Greetings to all the readers! Allow me to introduce myself and share the story behind my journey in the industry. My name is Johanna Murillo, and I am a passionate entrepreneur and brand strategist.

My fascination with the power of branding and its ability to transform businesses began early on. As a curious soul, I delved into the intricacies of marketing and communications, driven by a desire to help businesses thrive in the ever-evolving digital landscape. This led me to explore various roles and industries, gaining invaluable experiences that shaped my expertise.

Today, as the founder of The WOW PWR, I am proud to offer a range of products and services dedicated to empowering women in business and helping them build impactful personal brands. Through our collaborative team and personalized approach, we provide strategic guidance, coaching, and resources tailored to each client’s unique goals and aspirations.

At The WOW PWR, we solve the problem of navigating the complexities of personal branding in a rapidly changing world. We equip our clients with the tools, insights, and connections they need to authentically position themselves, engage their target audience, and achieve sustainable success.

What sets us apart is our unwavering commitment to collaboration and fostering a supportive community. We believe in the power of collective wisdom and offer monthly accountability sessions, 1:1 coaching, and a vast network of partners. We create an environment where women can thrive, share their experiences, and learn from one another.

I am most proud of the transformative impact we have made in the lives of our clients. Witnessing their growth, confidence, and success is the driving force behind what we do. We are here to empower women to embrace their unique strengths, craft compelling personal brands, and make a meaningful impact in their industries.

To potential clients, followers, and fans, I want you to know that The WOW PWR is not just a brand or an organization; it’s a movement. We invite you to join us on this incredible journey of self-discovery, personal growth, and brand elevation. Together, we will unlock your full potential and create a lasting legacy.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Absolutely! When it comes to building a reputation within your market, I firmly believe that consistency and being a valuable resource are key. Instead of approaching it with a sales-driven mindset, I’ve always focused on being a teacher, someone who genuinely wants to inspire and uplift those around me.

By consistently providing valuable content, insights, and expertise, I’ve been able to establish myself as a trusted source within my industry. Whether it’s through blog posts, social media interactions, or speaking engagements, my goal has always been to share knowledge and empower others.

To illustrate this point, let me share an example from the real world. Think about a company or individual who has made a significant impact in their industry by consistently offering valuable resources. For instance, there’s a fitness brand that not only sells products but also provides free workout guides, nutritional tips, and motivational content through their website and social media platforms. They’ve built a reputation as a go-to resource for fitness enthusiasts, and people trust their expertise. As a result, they’ve established themselves as a reputable and influential player in the market.

So, my approach has always been about being a consistent and reliable resource, just like that fitness brand. By focusing on adding value and genuinely helping others, you can build a strong reputation within your market that resonates with people and sets you apart from the competition.

How did you build your audience on social media?

Absolutely! When I first opened The WOW PWR on Instagram, my main focus was to build a following by sharing content aligned with women empowerment. To my surprise, it took off like a rocket! In just three months, we went from zero to 15k followers, and we were absolutely stoked and amazed by the response.

However, we soon learned a valuable lesson. It’s not just about the number of followers; it’s about building a community of loyal and engaged individuals who truly resonate with your vision. We made a mistake by not being as intentional with our content and value propositions, and as a result, we noticed people starting to unfollow. Our follower count dropped to a little over 8k, and it was a bit discouraging at first.

But you know what? It turned out to be a blessing in disguise. It taught us the importance of being mindful, intentional, and authentic in our content. We realized that it’s not about attracting everyone; it’s about attracting the right people who genuinely align with our brand and mission.

So, my advice to those starting to build their social media presence is to be true to yourself and your values. Don’t be swayed by numbers or try to please everyone. Focus on creating content that truly resonates with your target audience, even if it means attracting a smaller but more engaged following. Be intentional, be authentic, and remember that the right people will come and stay when they connect with the real essence of your brand.

Contact Info:

• Website: www.wowmkg.com
• Instagram: https://www.instagram.com/thewowpwr/
• Facebook: https://www.facebook.com/thewowpwr/
• Linkedin: https://www.linkedin.com/company/thewowpwr

Image Credits
All images are mine