Alright – so today we’ve got the honor of introducing you to Joey Gurwin. We think you’ll enjoy our conversation, we’ve shared it below.

Joey, thanks for taking the time to share your stories with us today Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

I think that my whole life has been a series of risks, with varying degrees of successes and failures. Professionally speaking; building a business around the arts is always a high risk venture, and the rewards (at least financially are not always the highest). There is a certain amount of failure and refocus that is expected with any business. And if I zoom in, every project that I create is a risk in some form or another. Will I like it? Will the client like it? Will it hit with it’s audience? These are all unknowns. Every project has the potential to fail, when you know that failure big or small is not just possible, but likely, it can make the process more freeing.

Joey, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I got in the media industry primarily through music, and producing records is still one of the great passions of my work. I was able to branch out into creative storytelling though audio via podcast creation, direction and producing audiobooks (which has a rhythm and musicality all its own), creating audio content for marketing and advertising, and work in the film and television industry. I absolutely love every single one of them. I take a lot of pride in the projects that I do, I think that the clients know that. Clients and Artist know that I’m always willing to do whats best for their project.

How about pivoting – can you share the story of a time you’ve had to pivot?

Professionally speaking; I think the Covid Lockdowns forced us all to find a pivot. Before 2020 the lions share of my work was done firmly in the music industry, but musicians were severely impacted by the pandemic. With social distancing rules, and the closure of most venues, musicians were stuck primarily streaming from home. But there was opportunity in the TV and Film world. People were at home watching Netflix and other streaming platforms. Those shows still had to be produced, and the talent which was before primarily located in California was now scattered. Work still had to be done. So creating ways to work with people in LA remotely specifically with things like voice acting, dialogue replacement, and music editing was essential. Not just for us, but for these productions to be released. I think that experience led to a lot of trust built with the larger production houses in LA that there was someone in Ohio that could take care of some of that work.

We’d love to hear about how you keep in touch with clients.

Keeping in touch with clients is not a hard thing to do when I love what they do. I think that when working on projects with a client there is an implicit understanding that the project is always the most important thing in the room. It’s the one thing that we all care about. I think that brings a sense of confidence that we are on the same team, working for the same goals. They know that I care about their project, that it’s as much a reflection on me as it is them. That breeds trust.

Contact Info:

• Website: https://Oranjudio.com
• Instagram: @joeygurwin @oranjudio
• Linkedin: Joey Gurwin