We were lucky to catch up with JOEL INGWALDSON recently and have shared our conversation below.

JOEL, looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Darshan Sacred Jewelry derives its name from my spiritual name, ‘Darshan,’ which was bestowed upon me after I found my spiritual teacher and embarked on my spiritual journey. ‘Darshan’ signifies a ‘blessed vision,’ symbolizing the act of receiving divine blessings.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am an intuitive entrepreneur, seasoned jewelry designer, and spiritual teacher with over 28 years of expertise in jewelry, yoga, meditation, and metaphysical healing. My work seamlessly blends spirituality and luxury, creating personal talismans that uplift and empower individuals. As an intuitive jeweler I combine astrology, numerology, and high-vibrational gems to design sacred jewelry that supports diverse spiritual paths. My collections harmoniously fuse ancient rituals with luxury, offering pieces that not only align with but also bestow blessings upon the wearer.

Have any books or other resources had a big impact on you?

When COVID hit and everything shut down, I had to pivot my business. Prior to this, my website had always taken the back seat. That’s when I decided to join Flourish and Thrive, a company dedicated to helping jewelry entrepreneurs scale and grow their businesses. I enrolled in their ‘Laying the Foundation’ course, which proved to be a game-changer. The course focused on restructuring and implementing a solid foundation for my business, with a special emphasis on building a robust online presence.

Before the pandemic, my business primarily relied on pop-ups and yoga festivals to drive sales. However, the ‘Laying the Foundation’ course completely transformed my approach, leading to a successful transition into an e-commerce business. This transition has been a blessing for which I am immensely grateful.

I am constantly on the lookout for opportunities to grow, scale, and expand. As part of this pursuit, I regularly invest in audits, training, coaching, and other resources to further develop my business.

We’d love to hear the story of how you built up your social media audience?

I initially built my social media audience by reaching out to friends and family on my personal Facebook page. Later, I created a dedicated business page. Around 2014, I recognized the potential of Instagram as a platform for connecting with potential clients. To understand its nuances, I Googled ’Instagram for Dummies’ to grasp the mechanics of the platform and learn about effective hashtag usage. As time progressed, I established systematic approaches and conducted monthly audits. These audits involved analyzing all my statistics on platforms such as Facebook, Instagram, Google Ads, and my website to gauge growth and identify areas for improvement. This process allowed me to stay on top of scaling my business. While it initially took some effort to set up, once the systems were in place, it became easier to track and measure the direct impact of my social media efforts on my business.

Contact Info:

• Website: www.darshansacredjewelry.com
• Instagram: @Darshan_sacredjewelry
• Facebook: darshan sacred jewelry
• Youtube: @darshansacredjewelry