We caught up with the brilliant and insightful Joe Mcgee a few weeks ago and have shared our conversation below.

Hi Joe, thanks for joining us today. Early in your career, how did you think through the decision of whether to start your own firm or join an established firm?

I joined Sovreign after meeting my business partner, Daniel Frank. He had the vision and started much of the groundwork to get the company running. He was looking for someone, or a couple of people, to help him bring the business to life. Growing the business with a talented partner with the same vision was ideal. We saw a clear opportunity to help businesses and entrepreneurs adopt Bitcoin as a treasury reserve asset and improve their operations with a forward-thinking approach. Bitcoin is an emerging space, and we wanted to create a company that reflected our shared values and our vision for the future, where Bitcoin plays a significant role in business operations.

The decision to start Sovreign was driven by our desire to shape our business from the ground up. We wanted to build a company that focused exclusively on Bitcoin and offered tailored solutions for small and medium enterprises and entrepreneurs. Starting our own venture gave us the flexibility to move quickly, innovate, and create meaningful partnerships aligned with our long-term goals.

Daniel and I saw the potential for Bitcoin to transform how businesses operate, and we knew we could play a vital role in that transformation. While the learning curve has been steep, especially as I transitioned from a military career into business, my leadership, planning, and communication background gave me a strong foundation to build on. Having a partner like Daniel, who trusted me, was something I needed.

The journey so far has been intense but rewarding. We’ve spent months working behind the scenes, forming partnerships, refining our approach, and ensuring Sovreign stands out in the rapidly evolving Bitcoin space. What drives us is the belief that we’re not just building a company—we’re building a solution that can truly empower businesses. Even though we’re still early in the process, it’s been a combination of relentless hard work, collaboration with an incredible team, and a determination to see our vision come to life that has kept us moving forward.

Joe, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

For the past 10 years, I’ve dedicated myself to studying Bitcoin with a deep focus on Austrian economics, financial planning, and the concept of sovereignty.
At Sovreign, our goal is not to sell businesses on Bitcoin, but to guide them through their own journey of understanding. We provide consulting services that help businesses and entrepreneurs make informed decisions about Bitcoin adoption. When our clients are ready, we connect them with trusted financial institutions and products in the Bitcoin space. What sets us apart is our focus on education and empowerment—we don’t just offer solutions; we offer a pathway for businesses to fully grasp the benefits of Bitcoin and make the best decisions for their operations.

At Sovreign, we are committed to providing a consultative approach that genuinely respects the learning curve that comes with Bitcoin. We believe in building relationships, not just transactions, and our goal is to help clients navigate this space at their own pace. For those considering working with us, I want them to know that Sovreign is here to empower, educate, and connect them to a future where Bitcoin plays a meaningful role in their business journey.

Another area where Sovreign stands apart is through our strategic partnerships and expert consultants. We’ve partnered with some of the top businesses in the Bitcoin space, allowing us to offer our clients direct access to the best resources and services. Our team of consultants includes seasoned professionals in finance and Bitcoin mining, all of whom are deeply knowledgeable about Bitcoin and its practical applications for businesses. This depth of expertise enables us to provide clients with a holistic view of how Bitcoin can benefit their operations, while also offering specialized advice when needed.

What makes these partnerships and experts so valuable is that they’re not just advisors—they’re pioneers in their fields who understand both the technical and financial sides of Bitcoin. Whether a client needs help with Bitcoin mining strategies, treasury management, or secure custody solutions, we can bring in the right experts to meet their needs. This collaborative, partner-driven approach ensures that we offer more than just guidance—we provide access to trusted networks and top-tier expertise that helps businesses thrive in the Bitcoin space.

Any advice for managing a team?

At Sovreign, managing a team and maintaining high morale starts with fostering a culture of humility and openness. We value every employee’s input and ensure everyone has a voice in shaping the company. Whether it’s refining our systems or figuring out how to evolve as a business, we encourage collaboration and listen to ideas from all levels of the organization.

One of our core values is humility. In an industry like Bitcoin, where no single person knows everything, we embrace the fact that we’re always learning individually and as a team. This mindset allows us to approach challenges with curiosity rather than ego and helps keep morale high because everyone feels heard and valued.

At Sovreign, we place a strong emphasis on transparency and trust, which are crucial in building strong team dynamics. By giving employees ownership over their roles and allowing them to contribute to the bigger picture, we not only boost morale but also drive innovation and adaptability. The more we involve our team in decision-making, the stronger we become as a company.

How do you keep in touch with clients and foster brand loyalty?

At Sovreign, staying in touch with clients isn’t just about regular check-ins—it’s about creating an ongoing dialogue that supports their journey with Bitcoin. We aim to be a long-term partner, not just a service provider, providing a sense of security and confidence in their Bitcoin journey.

One way we maintain close client relationships is through personalized communication. Whether sharing industry updates, offering tailored advice, or checking in on their progress, we strive to ensure our clients feel supported at every stage. Our consultations are not one-size-fits-all; we take the time to understand each client’s specific needs and tailor our guidance to their goals.

Another key factor in fostering loyalty is the network of trusted partners and experts we bring to the table. When ready, we connect our clients with top-tier Bitcoin financial institutions and products to ensure they can access the best resources. This approach builds trust and positions us as a reliable guide throughout their Bitcoin journey.

Ultimately, at Sovreign, we are committed to fostering brand loyalty. We believe that this comes down to being transparent, providing value, and always being available to help. By focusing on relationships, not just transactions, we build lasting partnerships that benefit our clients and strengthen our brand, reassuring our clients of our commitment to them.

Contact Info:

• Website: https://www.sovreign.io/
• Linkedin: https://www.linkedin.com/in/josephmcgee36/
• Twitter: https://x.com/SovreignX
• Youtube: https://www.youtube.com/@bitcoinB2B
• Other: https://www.josephmcgee.vip/

Image Credits

All photos by Susan McGee. She is pictured in two and is my wife.