We caught up with the brilliant and insightful Jodi Newsome a few weeks ago and have shared our conversation below.

Jodi , looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

My mission is to inspire girls and women that even in a male dominated industry you can still make an impact and influence not only the sports industry but the world.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always had a passion for fashion apparel and sports. In college, I ventured into retail management and learned a lot about the fashion industry. I relocated to Dallas, TX where I was recruited by the Dallas Cowboys to help manage several retail locations. While working for the Cowboys I learned a lot about branding, logistics, buying, selling, design, marketing, networking and management. This inspired me to create my own sports apparel brand OurTailgate, Kansas City influenced clothing.

The Kingdom Queens and The Sports Tea are two all female sports podcast that I am also a host on. The Kingdom Queens is a platform based on women talking all hot topics of Kansas City Chiefs football. The Sports Tea is an all female podcast where we discuss all things NFL. With these two platforms. I am able to venture into different avenues of the sports media world.

In 2023, I started my career as a sideline journalist for the WNBA Dallas Wings and CFB SMU Mustangs. I’ve also been invited to several news and radio outlets to talk NFL during peak season. Including different sports podcast to talk NFL and WNBA and being invited to events around NFL draft and the SuperBowl. All of this content is on my media website JNewsomeMedia.com.

Overall, I am most proud of being able to overcome my fear of not ‘being welcomed’ in this male dominated industry. I have met so many amazing people who have motivated and inspired me to keep going even when it’s tough! My goal is to inspire girls and women that they are meant to be here. Their voices are heard and to never give up!

How’d you build such a strong reputation within your market?

Social media has been a big influence for gaining traction. Twitter (X), Instagram and YouTube are the outlets that have helped me gain following and connect with incredible individuals in the sports industry.

How do you keep in touch with clients and foster brand loyalty?

I’m a big believer in brand loyalty and communication. The product that I create I would wear. It is important for me to test as many samples as possible to ensure I’m putting out high quality product. I also believe in inclusion and ensuring everyone feels welcome. All of my product is unisex so both women and men can enjoy.

Contact Info:

• Website: JNewsomeMedia.com
• Instagram: ItsJodiNewsome
• Twitter: ItsJodiNewsome
• Youtube: TheKingdomsQueens
• Other: IG: ShopOurTailgte IG & Twitter: TheKingdomsQueens

Image Credits
All photos are mine