Alright – so today we’ve got the honor of introducing you to Jodi-Kay Edwards. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Jodi-Kay , thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Alignment Is The New Hustle was born out of necessity. A previous breakup took my anxiety from average to extreme, which (at the time I couldn’t see that) was a major blessing. From that anxiety I learned to self soothe, heal and cope. I learned the importance of knowing oneself and listening to that inner voice that’s there to guide us if we let it. I took external chaos and found peace within. I found beauty in the breakdown and took unfortunate moments in my life as a chance to practice personal development. As I started to master my mindset and remove my own self imposed limiting beliefs I started falling in love with life and myself in a whole new way.

From this space ideas started to flow, my confidence began to rise and I started to act as if anything was possible for me. That became my reality. Whatever I wanted to learn, do or be, I did, I was. This level of clarity and confidence boosted my cash flow in ways I previously could never imagine. I knew if I could share the steps I took, to fall into alignment and create a beautiful life, that the people around me could create a beautiful life too. That alone meant being the change I wanted to see in the world so I could create a chain reaction of other creatives and CEOs changing the world by first learning how to change themselves as well.

Today Alignment Is the New Hustle supports thousands of creatives & CEOs from all over the world to get seen & get paid by monetizing their message. My students and clients generally find a message they believe in deep within themselves and go on to create impactful businesses.

In the coaching industry I noticed that “Business Coaches” didn’t always know business and “Mindset Coches” didn’t always know how to facilitate a transformation for their clients. The way things were set up felt like coaches, coached coaches and so many were left feeling confused, broke and confused. I started teaching people how to gain clarity, confidence and cash flow to combat the mess I was seeing online.

I call it the FLOW Formula, a tried and tested formula to help those with a message to share, remove limiting beliefs, find their messaging, love their offer, observe their metrics and work like an aligned CEO. The end goal is impact and income and it all starts with you.

Jodi-Kay , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Whether you think you have a brand or not, you do. As a Business/Mindset Coach turned Brand Manager I believe in the power of personal branding and using your personal brand to tell stories that sell.

Everything I’m currently doing today is a combination of previous experiences and various roles I’ve held as a Recruiter, Human Resources Manager, Soldier and Entrepreneur. Every single one of those roles had something in common, at some point someone was asking me to tell them about myself. I learned quickly that stories are great for connecting, if you share a story that leaves an impact, you can change the way someone views or remembers something for a lifetime. Learning how to tell our own story is a must in any field that involves human to human interaction.

A solid brand story helps individuals gain clarity on who they are and who they hope to or have already become. Whether I work with my clients in a 1:1 capacity or they access the tools and templates inside one of my membership programs or tune in for free via my social media (@jodikayedwards) my goal is always to help those with a message to share get seen & get paid in a way that increases their impact and income!

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I started Alignment Is The New Hustle from nothing. I’ve made it my priority to spread the message to other business owners that when you align your mind, beautiful things can happen. Living consciously and making decisions from faith, not fear is a mission that I started and I’m so honored to see my work in magazines, being talked about on podcasts and in rooms that I never thought I could be a part of.

I used to think that playing small was the best way to protect myself from the harshness of the outside world, but I was extremely wrong. Learning how to take up space, stand on my values and be my authentic self created a shield around me. Negativity and/or low vibrational beings are rarely a problem that causes more problems. By shining my light bright, I’ve learned it keeps the things that I once feared about humanity away.

How do you keep in touch with clients and foster brand loyalty?

Client/Customer Development is one of the six business pillars that I teach, it’s so important to me that anyone who enters my realm of influence understands that support is just an email away. Previous clients/customers emails are organized inside my email marketing platform, which is collected upon sign up for most digital products and programs. I host “CEO Check Ins” and “CEO Chats” publicly and privately to ensure those who want to stay connected can!

Contact Info:

• Website: https://twitter.com/jodikayedwards
• Instagram: https://www.instagram.com/jodikayedwards/
• Facebook: https://www.facebook.com/jamrockgrl
• Linkedin: https://www.linkedin.com/in/jodikayedwards/
• Twitter: https://twitter.com/jodikayedwards
• Youtube: https://www.youtube.com/c/JodiKayEdwards

Image Credits
Ajia Jackson @Jackson_Visuals