We were lucky to catch up with Jodi Jacobson recently and have shared our conversation below.

Jodi, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

When I was a little girl about 8 years old, I realized that I was special as I could see and hear the dead speak. I also could communicate with the tress, rivers, plants, and elements around me. When I questioned my abilities to people they looked at me as if I was crazy, so I kept it to myself. On the other hand the trees and spirits saw me struggling and they would come to my aide and provide the answers I needed.

I did seek out my local library to see if there were any books to assist me. The only one I found spoke of witchcraft, and it explained that it was devil worship and evil. I knew that was wrong. I come from a small farming community that didn’t have much except Christian churches. I needed to rely on my instincts and spirit guidance until I was old enough to drive to the twin cities to find an occult book store and hope to find people that understood me and give me a sense of community.

I didn’t talk to my friends much about my about my abilities as I didn’t want to be known as the weird kid in school. I did continue to see and hear the dead and just “know” things throughout my childhood years thru adulthood.

I became a RN and started to incorporate my medical knowledge with homeopathic remedies. I also become a Reiki Master to include energy healing into my nursing abilities to help others. As the world became a bit more accepting of energy healing and herbalism, I realized that they were accepting of me being a witch and psychic-medium. This gave me hope of my life long dream of opening a witchcraft shoppe.

I wanted to be able to open a space where people could come and ask questions and not be judged. I didn’t have that growing up and wanted to provide this for the community. I envisioned a shoppe not only providing education for witchcraft, herbalism, energy work, and spirituality; but a place where you could purchase anything you needed to help enhance your witchcraft needs. As people were becoming more accepting to the body, mind, spirit thought process I felt that my dream of having a witchcraft shoppe may have a chance of working.

When the pandemic hit, it was life changing for many. People were seeking new ways to help heal themselves holistically as they could not just go to the doctor as easily as before. People were search their own souls looking for a way to fill the spirituality that was not the main stream. I felt I could offer a solution to both. I started my endeavor to open the first witchcraft, holistic healing store in my town of Stillwater, MN.

In April of 2022, my dream became a reality. After a year and a half of working with a business advisor to assure I had all the proper licenses and things I needed, my 20 year manifestation of opening my little shoppe was a reality and Midwest Witchery and Healing was born.

My uniqueness of being a well known witch speaking at events over the last decade and teaching in the community, combined with being a RN that focuses on holistic and homeopathic medicinal ways, was nothing anyone has ever seen around here. People were extremely excited to see my shoppe open. Once the word was out people came from miles and even different states to be able to meet me, shop my store, and seek advice from “Witch Jodi.” I am not only excited to offer my assistance to those in need but also to help other pagan folk be able to sell their beautiful products. I am extremely careful and rigid that products in my shoppe are all organic and ethically sourced.

I am extremely excited to be able to offer a safe place where people can come and ask questions, learn, and shop all in one location. We cater to different pagan paths and you can also receive divination help with psychic readings, palmistry, tarot, mediumship, and more. Our customers are in love with my Gothic Victorian shop and all of the different goodies they can find that no other store around the twin cities carry.

Jodi, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am known as Witch Jodi. I am not only a witch but a second degree Cabot witch. After years of practicing witchcraft as a solitary and in covens. I had the opportunity to study under Laurie Cabot herself and have obtained my second degree under teachings. I am also an ordained minister and can preform weddings, handfastings, and funerals.

I am also a RN with over 25 years of medical experience ranging from critical care to hospice, and of course holistic. I was an EMT/Paramedic before becoming a nurse. My knowledge of medical ranges greatly to be able to steer people in the correct direction when asking about homeopathic needs. I also incorporate energy healing into my abilities that helps heighten my abilities.

I have done medical my whole life in my career. I also have been a practicing witch for over 45 years. People are drawn to me as my energy is a healing and nurturing energy. People trust me and seek my guidance. This has been happening most of my life.

Being a psychic-medium has also been a thing that people seek me out for. I have been able to speak with spirit my whole life and to be able to help others and give them a sense of peace truly fills my heart with joy.

I am also a wife, mother, and grandmother “Oma” (This is the German name for grandma).

With Midwest Witchery and Healing, I am most proud of what I offer the community with education, that my products are all organic and ethically sourced. This is a very important part of my brand.

I also have something extremely unique no other store or metaphysical store offers, The Spell Bar. This is where anybody can come and preform a real magical spell with a real witch, (Witch Jodi) this is an experience not just a bought product. You get to partake in the casting of a circle, create a spell, and take it home with you. Nothing beats doing a real spell and taking it home!

I also create tea cup spell candles that are hand crafted and created under specific moon phases to assure the highest potency. This is something not only unique but beautiful. I will even create a special tea cup spell just for you! Do you have a favorite tea cup from your grandmother, aunt, mother? Would you like a beautiful heartfelt memorandum of your loved one.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

I create many of the products that I carry. I did a lot of research to assure that the materials are truly organic and sourced ethically. This is very important to me. I will not stand behind anything that has ingredients that could cause potential harm to someone. Nor will I purchase any product to sell to my consumers that could potentially have connections to unethical gathering.

How did you build your audience on social media?

I started out just on Facebook. I then moved on to Instagram. Finally I jumped into tiktok. I just went on doing little tidbits of information about my store or a product. Then my following soared high enough that I could do videos. I love interacting with my clientele!

One time while I was filming a video in Salem Mass in the Rope’s Mansion’s Garden, I hear a voice across the garden, “Oh my God! It’s Witch Jodi!” They of course came up to me and talked with me awhile. They were from the east coast. I am from the Midwest! It was kind of a celebrity moment that I realized, I have become a mini celebrity in the witch community on Facebook and other social media outlets.

Contact Info:

• Website: www.midwestwitcheryhealing.com
• Instagram: midwestwitcheryandhealing
• Facebook: Midwest Witchery & Healing
• Other: TikTok: @midwestwitcheryinmn