We’re excited to introduce you to the always interesting and insightful Jocelyn Henning-peterson, Rn, Bsn. We hope you’ll enjoy our conversation with Jocelyn below.
Jocelyn , appreciate you joining us today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.
In 2019 I was having a casual conversation with a coworker and she told me nurses could inject Botox and dermal fillers; something I was completely unaware of prior to that conversation. I proceeded to research my options and learned that nurses can own med spas in some states with a medical director. I’ve always had a passion for science and beauty so opening a med spa seemed like a natural fit for me. My first step towards a career in the aesthetics industry was to take certification courses in Botox and dermal fillers. I also completed an extensive period of shadowing and advanced hands on training with a couple of different med spa owners. I interviewed a few doctors as consideration to be my medical director and I settled on the one that was the best fit for me. The most significant challenge for me was the monetary output required to establish everything from training, marketing and supplies. Most entrepreneurs underestimate the financial requirements necessary to start a business. The only thing I would have done differently is I would have started my business sooner. Don’t allow fear to deter you from starting your own practice. Do your research, put in the work and open that business!
Jocelyn , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’ve been a Registered Nurse for almost 20 years and the entirety of my career has been working at the bedside as either a staff nurse in various hospitals or as a travel nurse. A few years ago I decided I was ready for a career change, so I took a beginner’s course for Botox and filler and I became obsessed with starting my own med spa. After extensive research and hands on training I was finally ready to dive into the role of becoming an entrepreneur as a nurse injector. I decided to offer a limited number of aesthetic services initially including Botox, dermal filler and Lipo dissolve. My goal is to expand my service menu over time.
I’m very proud of the fact that I am the first black owned medspa in Jackson, TN. As a Black woman, I bring a unique perspective and deep understanding of the challenges and complexities involved in serving individuals with diverse skin types and tones. My personal experience has given me valuable insights into the nuances of skincare and beauty needs, allowing me to offer informed, empathetic, and tailored support to people of diverse backgrounds.
Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?
Marketing! I can admit that initially I grossly underestimated the importance of having a strong marketing campaign. I was cautioned by one of my mentors that you can be the absolute best, most skilled injector on the planet, but if people don’t know that you exist it doesn’t matter and it’s a tragic waste of talent. I’ve found that to be very accurate. Marketing is crucial for an aesthetics business for several reasons; it not only drives growth and profitability but it also helps build a reputation, attract a loyal client base, and stay competitive in an ever-evolving industry.
In the aesthetics industry, marketing is far more than just an advertising tool—it’s essential for educating potential clients, establishing a strong brand identity, and ensuring long-term business success. By strategically using marketing to attract, engage, and retain clients, an aesthetics business can grow sustainably while maintaining a loyal customer base.
How about pivoting – can you share the story of a time you’ve had to pivot?
Opening a business as a nurse required a significant amount of pivoting. I moved from the role of a caregiver—where my primary focus was on patient care, to that of an entrepreneur, where my responsibilities had to broaden to include managing a business, marketing, financial planning, and strategic decision-making. As a nurse, I had a specific set of skills and duties, but stepping into a business-owner role meant balancing my healthcare expertise with business acumen. While my nursing skills provide a strong foundation for delivering excellent care, I had to adapt by learning new skills, expanding my knowledge base , and embracing the entrepreneurial mindset to ensure the success of my business. This transition was challenging, but ultimately rewarding as I have been able to merge my passion for healthcare with the rewards of entrepreneurship.
Contact Info:
- Website: https://www.luxebeautebyj.com
- Instagram: https://www.instagram.com/luxe.beautebyj?igsh=cmgxMWJjNTh3Y2xu&utm_source=qr
- Facebook: https://www.facebook.com/share/AxNLhKPvJQ4Y2dNQ/?mibextid=LQQJ4d
- Other: TikTok – https://www.tiktok.com/@luxebeautebyj?_t=ZT-8tiGDilbdfS&_r=1
