We caught up with the brilliant and insightful Jocelyn Fary-Holzwarth a few weeks ago and have shared our conversation below.

Hi Jocelyn, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Well, aside from the fact that my zodiac sign is a Leo, if a lioness were a person, I think she would be strong, confident and independent. I think that, along with my creativity and eye for style is what I bring to the table. Whether it is creating a fabulolus event, coming up with a fundraising campaign or helping a client elevate their lifestyle by decorating their home, choosing gifts for clients/friends, etc. I approach every endeavor with those hallmarks.

Jocelyn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I always knew that I wanted to be creative and that I wanted to help people. Initially in my career that took me into the non profit world as a fundraiser. I was able to raise millions of dollars for amazing causes through event planning -everything from galas to radithons to donor appreciation events. Once I became a mom, I wanted to start my own business in order to give myself flexibility as well as cater more personally to individual clients.

As far as the event planning side of my business, I absolutely love taking my client’s ideas and bringing them to life in a way that exceeds their expectations! There is no better feeling than knowing you have created a memory. There is no detail too large or too small. Everything matters. I choose not to take on too many clients at any given time so that each interaction feels personal and unique to that client.

The lifestyle concierge aspect of my business is a little more difficult for people to understand but once they do, they are HOOKED! Basically, I am a personal assistant on retainer. Need to send out holiday cards? Im on it! Need quotes from multiple vendors on a home project? Done. Need to decorate or re-decorate your home? I can do that too! Need to plan a vacation for your family or an itinerary for friends coming to town? Check! I can check all those things off your to-do list and all you do is basque in the glow of the finished product. Is it things people can do on their own? In some cases, yes. But it is time consuming and what I offer you is your time back!

Finally, as a professional fundraiser, my desire to help non profits as well as people has never gone away. I help organizations on a contract basis to create/revamp sponsorship levels, make asks to individuals and businesses and in some cases, plan events or galas to raise money for their worthy causes.

All of these things allow me to help people and be creative which truly energizes me!

Can you share a story from your journey that illustrates your resilience?

I don’t usually lead with this, but the thing that highlights my resilience and never-give-up attitude is that two and a half years ago, I was diagnosed with heart failure. No history of heart issues in my family, regularly exercise, eat healthy, etc. I have fought my way back and have made a “miraculous recovery” according to my cardiologists. At no point did I ever think about giving up and I think that really informs the way I live my life and run my business.

I never accept defeat and am always willing to do whatever it takes in any job for any client to achieve the best results. I think going through something like that really helps you to appreciate what matters and I think that is why I put so much value on helping my clients create memories and moments as well as helping give them their valuable time back because no day is promised.

How’d you build such a strong reputation within your market?

I think what has most helped to build my reputation within my market is networking and showing people over and over again the quality of my work. Word of mouth recommendations have come often after people have experienced my services first-hand. That is really the biggest compliment because it shows that what I am putting out there is impressing people and winning them over to the point that they then want to be clients themselves.

Contact Info:

• Website: www.lionessconsultingatx.com
• Instagram: http://instagram.com/lionessconsultingatx?igshid=ZDdkNTZiNTM=
• Facebook: @LionessConsultingATX
• Linkedin: www.linkedin.com/in/jocelyn-fary-holzwarth-5377161