We recently connected with Joanne Polin and have shared our conversation below.
Alright, Joanne thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
My business model is client centric. Prior to starting my business, I held several corporate roles where I managed various public relations and marketing agencies. I always said, “I can do this better.” Coming from the perspective of the client, we are always one step ahead of the curve and work hard to exceed expectations.
Joanne, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started my career producing and managing events for non-profit organizations. From there, I moved into in-house marketing roles within corporations. I have always had a strong interest in events and how they fit within a PR strategy.
Some of the things that sets our brand apart from others is that each of our team members comes from the corporate world which makes a difference when working with clients. We think “out of the box,” developing unique, customized strategies and plans for our clients.
Most of our clients have been long-time clients, as have our community and media partners. I am most proud of the success of our clients and the difference we have helped make with their businesses. Examples include using community outreach and positive media exposure as part of a crisis communications plan; introducing an event to a new market with resounding sell-out success; and driving traffic to various shopping center clients, while supporting their tenants, through strategic events and activations.
Can you tell us about a time you’ve had to pivot?
The best example of a business pivot happened during the pandemic. While we are lucky that my team and I all work remotely, the livelihood of many of our clients was dependent on events and drawing traffic to their businesses. We quickly had to pivot our strategies with on-line events, unique partnerships with influencers and “drive-through” events (such as drive-through meet & greet with Santa Claus) to keep social distance.
What’s been the best source of new clients for you?
The biggest – and best – source of our new business is from word of mouth and referrals from satisfied clients.
Contact Info:
- Website: www.polinpr.com
Image Credits
Photo of Joanne Polin – Lauren Britz Photography