We recently connected with Joanna Levin and have shared our conversation below.

Joanna, looking forward to hearing all of your stories today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

The real estate industry is constantly evolving, and staying up-to-date with current marketing trends can give agents a competitive edge. Here are some of the current marketing trends in real estate:

1. **Virtual Tours and 3D Walkthroughs**
With advancements in technology, virtual tours and 3D walkthroughs have become increasingly popular. These tools allow potential buyers to explore properties from the comfort of their homes, providing a more immersive experience than traditional photos.

2. **Social Media Marketing**
Platforms like Instagram, Facebook, and LinkedIn are essential for real estate marketing. Utilizing these platforms to share high-quality images, videos, and engaging content can help attract a larger audience. Instagram Stories, Facebook Live, and LinkedIn articles are particularly effective for real-time engagement.

3. **Content Marketing and Blogging**
Creating valuable content through blogs or articles can establish an agent as an industry expert. Topics might include market trends, home buying tips, neighborhood guides, and more. This not only helps with SEO but also builds trust with potential clients.

4. **Email Marketing Campaigns**
Personalized email marketing campaigns can be highly effective in nurturing leads. Sending out newsletters with market updates, new listings, and useful real estate tips can keep potential buyers and sellers engaged.

5. **Drone Photography and Videography**
Aerial shots and videos provide a unique perspective of a property, showcasing its surroundings and giving a better sense of the area. This can be particularly appealing for larger properties or those with significant land.

6. **Video Marketing**
Short, engaging videos about listings, market updates, or client testimonials can capture attention more effectively than text or images alone. Platforms like YouTube, Instagram Reels, and TikTok are excellent for video content.

7. **Search Engine Optimization (SEO)**
Optimizing your website and content for search engines can help you rank higher in search results, making it easier for potential clients to find you. Focus on local SEO to target clients in your specific market area.

8. **Interactive Neighborhood Guides**
Creating interactive maps and guides for neighborhoods can provide potential buyers with valuable insights into the area, including schools, amenities, and local attractions.

By leveraging these trends, real estate agents can enhance their marketing strategies, attract more clients, and ultimately close more deals. If you need help with any specific marketing materials or ideas, feel free to ask!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

A born-and-raised Floridian, Joanna Levin knows that Broward County is the perfect spot to put down roots, which is why she’s passionate about helping people find their own place to call home in the area.

After earning her B.A. in hospitality management from Florida International University, Joanna began working in hotel sales, where she honed valuable customer service and business skills she still applies to her work today. After more than a decade in that market, Joanna pivoted slightly to residential real estate. In just five years, Joanna has already made an impressive mark, ranking within the top 5% of realtors in her network and being voted the neighborhood’s favorite in Fort Lauderdale

Joanna brings youthful energy and optimism to every interaction while also having her finger on the pulse of new, cutting-edge technology that can make buying or selling a home more convenient and efficient. Her vast array of experience and expertise allows her to speak confidently about every step of the process and act as a fierce advocate and negotiator.

Joanna’s favorite part of her job is working with her clients. She loves helping buyers find their dream home—even if they didn’t think it was going to be possible—as well as thinking outside the box to get her sellers the best deal on their largest investment.

Can you share a story from your journey that illustrates your resilience?

Navigating the real estate industry as a young professional and a female in a traditionally male-dominated field requires a unique blend of resilience, determination, and confidence. It’s about facing challenges head-on, whether it’s overcoming stereotypes or proving your expertise in a competitive market. This resilience is built through continuous learning, seeking mentorship, and leveraging your unique perspective to offer innovative solutions. It’s about turning obstacles into opportunities and staying tenacious amidst setbacks. By cultivating a strong network of supportive colleagues and constantly pushing boundaries, you not only carve out your own success but also pave the way for future generations of women in real estate. Your resilience becomes a beacon of progress and a testament to the power of perseverance and adaptability in achieving professional excellence.

Contact Info:

• Website: https://www.listwithlevin.com
• Instagram: @joannalevintherealtor

Image Credits

Michelle Lawson Photography