We caught up with the brilliant and insightful Jo Aguirre a few weeks ago and have shared our conversation below.

Jo , looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

A few years ago I received a study in my inbox that says that the average woman spends 16 minutes every morning in front of her closet deciding what to wear. Immediately I grabbed my calculator and started doing simple math … 16 minutes times 7 days a week, 16 minutes times 30 days a month, 16 minutes times 365 days a year. And we spent 90 hours in front of our closet every year just deciding what to wear.
Imagine someone could give you 90 hours a year as a gift … what would you do ?… spend more time with your family, meditate, and learn something new… that’s exactly my gift for you 90 hours a year.

At Jo Aguirre, we create single-piece statement outfits that boost your mood to make you feel at your best and speed up your dressing process. So you can focus on planning your day and we will plan your outfit!

Jo , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

For Jo Aguirre, it is Dress Day every day!

I come from a Latin family with strong traditions! When a woman is born at the hospital she uses her first “dress” a “faldellin”, if you are Catholic which is my case you also get baptized and in a “dress”, first communion “dress” again and 15 years party “super-dress” and finally the wedding day “a very special dress” looking back guards I understood and realized that on the very precious moments of a woman she was wearing a dress and after that, she forgot about this important piece.

That’s why at Jo Aguirre we propose and give strong power to the dress as a key piece in every woman’s wardrobe that is used not only for special occasions but to create special occasions every single day

Every collection we design is not a new one but an evolution of our brand key pieces the maxi and the mini dress

What do you find most rewarding about being a creative?

For me the top aspects are

Self-Expression:
Fashion design allows you to express your unique vision and creativity. It’s a form of self-expression where you can translate your thoughts, emotions, and inspirations into tangible and wearable art.

Creating Wearable Art:
As a Fashion Designer, I feel our creations as more than just clothing; it’s wearable art. Seeing people embrace and wear our designs in their daily lives can be incredibly fulfilling.

Client Satisfaction:
Creating custom pieces or collections for clients and receiving positive feedback can be immensely rewarding. Knowing that your designs make women feel confident, beautiful, or empowered adds a personal touch to your work.

Runway Shows
Showcasing our collections on runways or in exhibitions allows us to see our designs come to life in a theatrical and impactful way. The energy and excitement of a runway show can be an unforgettable experience.

Is there a particular goal or mission driving your creative journey?

As a fashion designer at www.joaguirrestore.com, my overarching goal is to establish our brand as a prominent and celebrated Latinx brand while maintaining a strong commitment to brand awareness, growth, and fostering a supportive and dedicated team.

Showcase and celebrate Latinx culture through our designs, drawing inspiration from the rich heritage of Venezuela.
Use storytelling in our marketing to create a connection between our brand and the diverse Latinx community.

Moreover, a key factor for our brand is Community Support in Venezuela: Implement initiatives that give back to the local community in Venezuela, such as supporting local artisans, providing educational opportunities, or contributing to community development projects.

Continue to support and retain team members who have been with us for over 15 years in Venezuela, recognizing their dedication and expertise. Provide stable employment and opportunities for career advancement.
Corporate Social Responsibility: Engage in corporate social responsibility projects that address community needs, aligning with our brand values and positively impacting the lives of those in our hometown.

By balancing the celebration of Latinx culture, strategic growth initiatives, and a supportive team culture, we aim to establish www.joaguirrestore.com as not only a top Latinx brand but also a beacon of positive impact in both the fashion industry and the communities we touch.

Contact Info:

• Website: www.joaguirrestore.com
• Instagram: joaguirre007
• Facebook: Jo Aguirre
• Linkedin: Jo Aguirre
• Twitter: jo_aguirre
• Youtube: JoAguirreFashionArt
• Other: Portafolio https://issuu.com/joaguirre8

Image Credits
Photographer Marvin Vicente