We were lucky to catch up with Jimmy Gomes recently and have shared our conversation below.
Jimmy, looking forward to hearing all of your stories today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?
Being a business owner has truly brought a newfound happiness into my life. The journey of entrepreneurship, with all its ups and downs, has filled me with a sense of fulfillment and freedom that I never experienced before.
But let’s be real—I’m not immune to those moments when I wonder what it would be like to have a regular job. We all have those days when the challenges seem insurmountable, and doubts start to seep in. It’s during these tough times that I catch myself playing the “what if” game.
Imagine a time when my business was facing major obstacles. It felt like I was swimming against the current, and doubts began to overshadow my confidence. In those moments, I couldn’t help but question whether the sacrifices I made for my brand were worth it. I wondered if my life would be different had I taken the safer route of a regular job.
This contemplation didn’t arise because I disliked my business or lacked passion for it. It was a natural response to the uncertainties and struggles that sometimes come with entrepreneurship. It was a vulnerable moment where I questioned whether the time and energy I invested were leading me in the right direction.
But here’s the thing: those thoughts of a regular job were just passing clouds. As I took a step back and reflected, I reminded myself of the countless reasons why I chose this entrepreneurial path. The freedom to shape my own destiny, the thrill of building something from scratch, and the personal fulfillment I derive from it—it’s all irreplaceable.
Sure, a regular job may offer stability and a predictable routine. But when I thought about it more deeply, I realized that it couldn’t compare to the limitless potential and personal growth that entrepreneurship offers. The tough times I faced were just temporary roadblocks on my journey to success. Pushing through them and staying committed to my vision would bring long-term fulfillment and a sense of achievement.
So, yes, I can confidently say that I am happier as a business owner. The occasional contemplation of a regular job is a natural part of the entrepreneurial rollercoaster. But through self-reflection, I’ve come to understand that those fleeting doubts are overshadowed by the immense joy and opportunities that come with running my own business.
In the end, it’s the resilience and unwavering belief in my vision that keep me going. I know that the sacrifices I make today will pave the way for a future filled with growth and accomplishment. And that’s what makes this entrepreneurial journey truly worth it.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
The story of how I entered the fitness industry and established my brand, ELEV, is rooted in my quest for freedom from the corporate world. As someone who worked as a trainer, I witnessed firsthand the desire for liberation and self-expression among individuals seeking a positive change in their lives. Inspired by this, I embarked on a mission to create a product that would resonate with them on a profound level.
That’s when ELEV was born. ELEV, short for “elevate,” represents the essence of reaching new heights and becoming the most elevated version of oneself. We crafted a collection of premium activewear infused with powerful words of affirmation. Each piece serves as a reminder of the qualities and mindset required to achieve personal growth and success.
At ELEV, we provide exceptional products and services tailored to both men and women who value comfort, performance, and style in their workout apparel. Our activewear boasts a second skin feel, ensuring optimal comfort and freedom of movement. With thoughtfully designed pockets, our products offer practicality without compromising on style.
What sets us apart from others in the industry is our unwavering commitment to customer service and the exceptional quality we bring to every aspect of our brand. We prioritize our customers’ satisfaction, striving to provide them with an exceptional purchasing experience from start to finish. Our dedication to delivering top-notch products and fostering meaningful connections with our customers is at the core of our brand identity.
I am incredibly proud of the impact ELEV has made in empowering individuals to embrace their fitness journey while also nurturing their self-confidence and self-belief. Witnessing our customers flourish and thrive is a constant source of inspiration for me and my team.
If you are considering becoming a part of the ELEV community, I want you to know that we are more than just a brand. We are a supportive community that encourages and uplifts one another. When you choose ELEV, you’re not just getting high-quality activewear; you’re becoming a part of a movement towards self-empowerment and personal growth.
So, whether you’re a potential client, follower, or fan, I invite you to join us on this transformative journey. Together, let’s elevate our fitness, elevate our mindset, and elevate ourselves to new heights.
We’d love to hear the story of how you built up your social media audience?
The story of building my social media audience is rooted in the power of personal connections and a genuine desire to foster a community. As I embarked on my journey, I recognized the importance of both online and offline efforts to establish a strong social media presence.
To begin, I actively participated in in-person events relevant to my industry. These events provided opportunities to meet and greet individuals, allowing me to build relationships and forge connections. By engaging in meaningful conversations and sharing my passion, I started to attract a core group of supporters who resonated with my vision.
In addition to personal interactions, I leveraged the power of giveaways as incentives to engage and expand my audience on social media. By offering exciting prizes related to my brand, I encouraged people to follow and interact with my social media accounts. This strategy not only helped me gain visibility but also allowed me to connect with potential customers in a meaningful way.
Furthermore, running targeted advertisements played a vital role in reaching a wider audience. By strategically promoting my brand and content through social media ads, I was able to capture the attention of individuals who may not have come across my brand organically. This approach helped me increase brand awareness and reach new followers who were genuinely interested in what I had to offer.
Now, when it comes to advice for those starting to build their social media presence, here are a few key insights I’ve gained along the way:
Be Authentic: Authenticity is the cornerstone of building a genuine and engaged audience. Share your story, passions, and values in an authentic manner. Let your personality shine through your content, and strive to connect with your audience on a personal level.
Build Relationships: Take the time to engage with your audience by responding to comments, messages, and mentions. Show genuine interest in their thoughts and experiences. By building strong relationships, you foster a loyal community that supports and advocates for your brand.
Consistency is Key: Consistency is vital in maintaining an active and thriving social media presence. Regularly post valuable content that aligns with your brand and resonates with your target audience. Consistency not only helps you stay on your followers’ radar but also establishes trust and credibility.
Leverage Influencer Collaborations: Collaborating with influencers or like-minded individuals in your industry can significantly boost your visibility and reach. Partner with influencers who align with your brand values and have an engaged following. Their endorsement can introduce your brand to a new audience and help you establish credibility.
Embrace Analytics: Utilize social media analytics to understand what content performs well and resonates with your audience. Pay attention to metrics such as engagement rates, reach, and audience demographics. This data-driven approach will enable you to refine your strategy and create content that truly resonates with your followers.
Remember, building a social media presence takes time and dedication. Focus on building genuine connections, providing value to your audience, and staying true to your brand. With patience and persistence, your social media following will grow, and you will create a vibrant community of supporters who are enthusiastic about what you have to offer.
Can you tell us about what’s worked well for you in terms of growing your clientele?
One of the most effective strategies for growing clientele is to participate in in-person events within your industry. These events provide an excellent platform to showcase the products or services your business offers and establish meaningful connections with potential clients.
When attending industry events, you have the opportunity to directly engage with a targeted audience who are actively seeking solutions or information related to your products. By showcasing your offerings through demonstrations, presentations, or interactive displays, you can effectively communicate the value and benefits of your product to potential clients.
Additionally, in-person events allow you to build relationships and establish a personal connection with prospective clients. Face-to-face interactions provide a level of trust and credibility that is often harder to achieve through other marketing channels. By engaging in meaningful conversations, answering questions, and addressing concerns, you can demonstrate your expertise, build rapport, and create a positive impression.
Furthermore, industry events often attract key decision-makers, influencers, and industry experts, providing an opportunity for networking and forming valuable partnerships. These connections can lead to referrals, collaborations, or even strategic alliances that can significantly contribute to your business growth.
To maximize the effectiveness of your in-person event strategy, it is crucial to plan and prepare in advance. This includes identifying the most relevant events for your target audience, setting clear objectives, designing an engaging booth or presentation, and ensuring your team is well-trained to effectively communicate your value proposition.
Contact Info:
- Website: elevfitness.com
- Instagram: instagram.com/elev.fitness
- Facebook: Facebook.com/elevfitness
- Youtube: https://www.youtube.com/channel/UC0AXn5Schb-Qx6cETQ_tI5g
Image Credits
Kevaughn Browne Jimmy Gomes