We caught up with the brilliant and insightful Jimi Santoli a few weeks ago and have shared our conversation below.
Jimi, appreciate you joining us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?
I manage my own at this time. I believe a strong social media presence is important in so many ways. Social Media is a great way to highlight your product or business. For example, most of my social media is geared towards the flower industry. Although I do post some personal content, most of what i post if floral industry related that generates leads or questions about products.
Jimi, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started out in the flower business in 1988 right out of high school not knowing that thirty-six years later I would still be vested heavily in the business. My friends would make fun of me being in the flower business and one day — playing on the Italian Brooklyn angle — I came up with the name ‘Jimi the Tulip’ LOL. I worked in retail and events for about twenty years. Then, I decided I needed a change. So I took my knowledge of the industry and began a road in sales winning the coveted FSFA Salesman of the year in 2021.
What’s been the best source of new clients for you?
Definitely word of mouth, floral industry networking, social media. I love networking and meeting new people.
How do you keep in touch with clients and foster brand loyalty?
I keep in touch with clients in every way possible. Traditional phone calls, texts, emails, social media, etc. Everyone knows “Jimi the Tulip” LOL
Contact Info:
- Website: https://thursd.com/articles/jimi-santoli-the-tulip
- Instagram: https://www.instagram.com/jimithetulip/
- Facebook: https://www.facebook.com/JimitheTulipSantoli/
- Linkedin: https://www.linkedin.com/in/jimithetulip/
- Youtube: https://www.youtube.com/@jimithetulip
- Other: Follow the Jimi “The Tulip” channel on WhatsApp: https://whatsapp.com/channel/0029Va93XOHAu3aRf3UmZF1Z
Add me as a contact on WhatsApp. https://wa.me/qr/5CIYZ6J46POKF1
