We caught up with the brilliant and insightful Jimena Castano a few weeks ago and have shared our conversation below.

Jimena, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

After years of making logos, catalogs or corporate images for companies I wanted to find a way to add more value, meaning and emotions to my designs, Ikigai .passion became a wonderful way to connect with people and make them feel special through a gift personalized. Ikigai.passion allowed me to create something that goes beyond a logo creating special moments and memories that will last a lifetime for my clients and their loved ones. The idea is focused on bringing joy and emotion to my clients through my designs doing what I love.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started making personalized t-shirts and over time I added products demanded by my clients, such as hats, candles, fans, caps, mugs, tote bags, etc. I am proud of the quality and detail in each product I make. I want my clients to know that Ikigai.passion provides a personalized service, that the products are of excellent quality and that delivery times are faster than standard

Can you share a story from your journey that illustrates your resilience?

The idea of ​​creating a brand with my personalized products had been in my head for a long time but due to lack of time I had not materialized it, once the pandemic arrived and being locked up at home for so long I decided that it was time to do it and That was how ikigai.passion was born in May 2020

We’d love to hear the story of how you built up your social media audience?

Building an audience on social media takes time and effort. Stay focused, be consistent, and provide value to your followers.     

Contact Info:

• Instagram: https://instagram.com/ikigai.passion?igshid=ZDdkNTZiNTM=
• Facebook: https://www.facebook.com/ikigai.passion?mibextid=ZbWKwL