We recently connected with Jill Kaufman and have shared our conversation below.

Jill, appreciate you joining us today. Everyone has crazy stuff happen to them, but often small business owners and creatives, artists and others who are doing something off the beaten path are hit with things (positive or negative) that are so out there, so unpredictable and unexpected. Can you share a crazy story from your journey?

One of the biggest challenges I’ve faced in my business involved something completely outside of my control: my Facebook Ad account.

For years, Facebook ads have been one of the primary ways I’ve reached new clients and grown my business. Several years ago, my ad account was hacked, and someone fraudulently spent tens of thousands of dollars. Later, my account was mistakenly labeled as a “personal hardship” account, which stopped all of my advertising.

But the hardest moment came when Facebook suddenly disabled my account for no apparent reason. Overnight, I lost access to my ads, my three large Facebook communities, my thousands of professional Facebook connections and years of content I had created. It honestly felt like everything I had built had disappeared in an instant. I remember thinking, “Maybe this is a sign that it’s time to retire.”

Instead of giving up, I kept pushing. Eventually, I regained access to my Facebook groups and advertising account. More importantly, the experience forced me to step back and rethink my business. I simplified my systems, focused on what truly mattered, and built a business that’s actually more efficient and sustainable than it was before.

The biggest lesson I learned is that every business will hit unexpected obstacles. Technology will fail. Platforms will change. Things won’t always go according to plan. But there’s almost always another path forward if you’re willing to pivot, adapt, and keep moving. Sometimes your biggest setback becomes the catalyst for building something even better.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Jill Kaufman, a Licensed Therapist, Divorce Coach, Mediator, Co-parenting Expert, and co-founder of Divorce Network Pro. For more than 20 years, I’ve been helping individuals, couples, and families navigate some of life’s most challenging transitions. Today, my work focuses on helping parents move through divorce with less conflict, less stress, and greater confidence while protecting the well-being of their children.

Like many people who work in the divorce field, my journey is personal. After going through my own difficult divorce, I saw firsthand how overwhelming, confusing, and emotionally exhausting the process can be. While there are plenty of professionals who can help with the legal aspects of divorce, I realized that many people lacked the emotional support, strategic guidance, and practical tools they needed to make thoughtful decisions during one of the most difficult times in their lives. That experience inspired me to dedicate my career to helping others navigate divorce in a healthier and more empowering way.

What sets my work apart is that I recognize that divorce as much more than a legal process. Divorce impacts every area of a person’s life: their emotions, finances, parenting, relationships, identity, and future. I help people navigate all of those pieces while staying focused on what matters most. I help clients understand their options, communicate more effectively, manage conflict, make informed decisions, and create a clear path forward.

I work with parents at all stages of the divorce journey through individual coaching, group coaching, online programs, and mediation. I am especially passionate about helping parents avoid unnecessary litigation whenever possible. Many people assume that a high-conflict divorce automatically means a courtroom battle, but that can be avoided in most cases. I help clients develop strategies to protect their children, finances, and peace of mind, even when they are dealing with a difficult or high-conflict spouse.

I’m also the author of *I’m Getting Divorced, Now What?*, a practical guide designed to help people understand the divorce process and avoid common mistakes. In addition, I recently co-authored *The Co-Parenting Playbook: Proven Strategies for Navigating Divorce, Conflict, and Raising Thriving Kids* with divorce coach and financial planner Justin Milrad. The book provides parents with practical tools and communication strategies to help them create healthy co-parenting relationships and support their children through divorce.

One of the projects I’m most proud of is co-founding Divorce Network Pro. We created Divorce Network Pro because we saw a need for a trusted community of professionals who share a commitment to low-conflict, family-focused divorce solutions. The directory connects people going through divorce with experienced therapists, divorce coaches, mediators, attorneys, financial professionals, child specialists, and other experts who are committed to helping families move forward in healthier ways.

At the heart of everything I do is a simple belief: divorce does not have to destroy families. While divorce is difficult and life-changing, it can also be an opportunity for growth, healing, and creating a better future. I want people to know that they don’t have to go through it alone. With the right support, information, and guidance, it is possible to make thoughtful decisions, reduce conflict, protect your children, and create a life that feels peaceful and fulfilling on the other side.

If there’s one thing I hope people take away from my work, it’s that divorce is not just an ending. It can also be the beginning of a stronger, healthier, and more intentional next chapter.

What do you think helped you build your reputation within your market?

I believe my reputation has been built through a combination of experience, relationships, and a genuine commitment to putting my clients’ best interests first. For more than 20 years, I’ve worked with individuals, couples, and families, and throughout that time I’ve always focused on helping people find the solutions that are best for them, not what’s best for me or my business.

One of the things that sets me apart is the strong network of professionals I’ve built over the years. I have developed trusted relationships with therapists, attorneys, mediators, financial professionals, child specialists, and divorce coaches across the country. I am constantly connecting people with resources, introducing professionals to one another, and helping clients build the right support team for their unique situation. If I’m not the best fit for someone’s needs, I’m committed to helping them find the person who is.

I also believe that reputation is earned through consistency. My clients know that I will listen carefully, provide honest guidance, and help them make thoughtful decisions during one of the most difficult times in their lives. Because I genuinely care about the people I work with and focus on helping them achieve the best possible outcome for themselves and their children, many of my referrals come from former clients, therapists, attorneys, and other professionals who have seen the impact of my work firsthand.

More recently, co-founding Divorce Network Pro has allowed me to expand that mission even further by bringing together a community of experienced, family-focused divorce professionals who share a commitment to lowering conflict and helping families navigate divorce in healthier ways.

At the end of the day, I think my reputation comes down to trust. People know that I care deeply about the families I serve, that I will always put their needs first, and that I will connect them with the resources, professionals, and support they need to move forward with confidence.

Any insights you can share with us about how you built up your social media presence?

I’ve built my social media following by focusing less on growing an audience and more on serving a community. Over the years, I’ve created a large Facebook group for people going through separation and divorce. From the beginning, I was intentional about setting the tone and creating a space where people felt safe, supported, and understood.

Many divorce-related groups often become places where people vent about their ex-spouses, engage in conflict, or judge one another’s choices. While it’s important for people to have an outlet, I found that what most people truly need during divorce is a non-judgmental environment where they can ask questions, receive support, learn from others, and focus on moving forward. By consistently moderating the conversations and maintaining that culture, people began to trust the community and invite others who needed support.

My advice for anyone starting a business is to spend less time thinking about how to grow your audience and more time understanding what your clients actually need. Listen carefully to their struggles, questions, fears, and goals. Then create content, resources, and communities that solve those problems and meet those needs. Whether you’re building a Facebook group, an Instagram following, a podcast, or an email list, the platform matters less than the value you’re providing.

People don’t follow businesses because they want more content. They follow businesses because they feel understood and believe that business can help them solve a problem. If you can consistently provide support, education, and a sense of connection, your audience will grow naturally. Focus on serving people well, and the growth will follow.

Contact Info:

• Website: https://www.divorcecoachjill.com
• Instagram: https://www.instagram.com/divorcecoachjill/
• Facebook: https://www.facebook.com/jill.b.kaufman.5
• Linkedin: https://www.linkedin.com/in/jillkaufman/
• Youtube: https://www.youtube.com/@divorcecoachjill