Alright – so today we’ve got the honor of introducing you to Jill Helt. We think you’ll enjoy our conversation, we’ve shared it below.

Jill, appreciate you joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

The inspiration behind our brand name, NB REAL ESTATE Co, stems from a deeply personal journey and a profound realization about the true purpose of our work in the real estate industry. Back in September 2024, I made the pivotal decision to commit to real estate full-time. It was then that I knew we needed a brand name that genuinely reflected our vision and the transformative experiences we sought to create for our clients.

As I contemplated various options, I found myself glancing at my wrist tattoo, a symbolic reminder of the power of new beginnings. Suddenly, everything clicked into place. It became evident that our company’s core mission was to help clients embark on their own new beginnings, whether through the purchase of a dream home, the sale of a property, or the pursuit of a real estate investment. This epiphany led to the idea for “New Beginnings Real Estate.”

My husband joined the team, and we both felt passionately about this name that so beautifully encompassed the transformative potential of each real estate transaction we facilitated. However, when we attempted to register the name, we discovered it was already in use. Undeterred, we spent two days brainstorming alternatives, but nothing resonated with us in the same way.

In the end, we decided to shorten the name to NB REAL ESTATE Co, preserving the essence of New Beginnings that had initially captivated us. This name serves as a constant reminder of our commitment to guiding home buyers and sellers as they forge their paths toward new beginnings, one home at a time.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Jill Helt, and along with my husband, Mike Helt, we are the Founders of NB REAL ESTATE Co. PLLC, a thriving real estate business located in Utah county, Utah, that focuses on helping clients create new beginnings one home at a time.

Our journey in the real estate industry began when I decided to leave my municipal government career and pursue real estate full-time. My passion for helping others and my desire to have a direct impact on people’s lives led me to this exciting and fulfilling field.

At NB REAL ESTATE Co, we provide personalized real estate services tailored to the unique needs of each client. Our mission is to ensure a seamless and stress-free experience for buyers, sellers, and investors, as we believe that every real estate transaction represents a fresh start for our clients. We specialize in residential real estate, assisting first-time homebuyers, experienced homeowners, and investors in finding properties that align with their goals and aspirations.

What sets us apart from others in the industry is our dedication to building strong relationships with our clients, understanding their specific needs, and delivering exceptional results. We pride ourselves on our commitment to open communication, trust, and integrity, ensuring that our clients are well-informed and supported throughout their real estate journey.

One aspect of our business that I am most proud of is our ability to adapt and grow within an ever-evolving industry. Starting from a simple logo, my husband and I have nurtured our brand into a thriving enterprise focused on helping others create new beginnings. This growth has enabled us to build a loyal client base, earn accolades such as the Keller Williams Platinum Award, and most importantly, positively impact the lives of our clients.

Potential clients should know that when they choose NB REAL ESTATE Co, they are selecting a partner dedicated to making their real estate dreams a reality. Our passion for what we do, combined with our expertise and commitment to excellence, ensures that each client receives personalized attention and guidance as they embark on their new beginnings!

How do you keep your team’s morale high?

Managing a team effectively and maintaining high morale is essential for the success of any business or organization. Here are some key pieces of advice I recommend for fostering a positive and productive work environment:

1. Communication: Open and honest communication is the foundation of a well-functioning team. Encourage regular communication and provide platforms for employees to voice their concerns, ideas, and feedback. Ensure your team feels heard and valued.

2. Establish clear goals: Clearly define goals and expectations for both individual employees and the team as a whole. This provides direction and a shared understanding of what success looks like.

3. Recognize achievements: Regularly acknowledge and celebrate team members’ successes and hard work. This boosts morale and motivates individuals to continue striving for excellence.

4. Encourage work-life balance: Promote a healthy work-life balance for your team by being flexible and accommodating personal needs. When employees feel supported in their personal lives, they are more likely to be engaged and committed to their work.

5. Offer opportunities for growth: Provide ongoing professional development and growth opportunities. This demonstrates that you value your team members and are invested in their long-term success.

6. Collaboration: Foster a collaborative environment where team members feel comfortable working together, sharing ideas, and offering support to one another. This promotes a sense of unity and purpose.

7. Empowerment: Empower your team by delegating responsibilities, encouraging decision-making, and trusting their abilities. This helps build confidence and promotes a sense of ownership.

8. Lead by example: Set a positive and professional tone by modeling the values and behaviors you want to see in your team. Be approachable, transparent, and genuine in your interactions with employees.

By focusing on these aspects, you can create an environment where employees feel respected, motivated, and committed to achieving their individual and collective goals. Ultimately, strong teamwork and high morale will lead to increased productivity, better decision-making, and overall success for your organization.

Let’s talk about resilience next – do you have a story you can share with us?

One story that illustrates my resilience is from my time at a company I thought I would retire from. After working there for 17 years, I decided to move into a management role, hoping to make a positive impact and improve the workplace culture. However, I quickly found myself in a challenging situation where I was pressured to treat employees like numbers, falsify timecards, and partake in disrespectful behavior. Despite the risk of facing backlash, I refused to compromise my principles and stood up for what I believed in—treating everyone with respect and upholding my ethical standards.

Although this put a target on my back, I remained determined and focused on creating a better work environment. However, after three years of dealing with the toxic atmosphere and the toll it took on my mental health, I realized it was time for a change. I left that company and started working for a local municipal government, where I could apply the valuable lessons I had learned and create an atmosphere that aligned with my values.

My experience at that former company shaped my character, tested my resilience, and taught me the importance of staying true to my principles. It ultimately fueled my determination to succeed in my own company and establish a work environment based on respect, communication, and integrity. This story highlights my ability to adapt, persevere, and prioritize my well-being while maintaining a strong sense of ethics and resilience in the face of adversity.

Contact Info:

• Website: https://jillhelt.kw.com/
• Instagram: https://www.instagram.com/nbreco.helt/
• Facebook: https://www.facebook.com/NBREco.Helt

Image Credits

KELLER WILLIAMS WESTFIELD & NB REAL ESTATE co. PLLC.