We were lucky to catch up with Jill Alper recently and have shared our conversation below.

Jill, looking forward to hearing all of your stories today. Can you talk to us about a project that’s meant a lot to you?

Working on this art curation project was incredibly meaningful for me, not only because of the sheer scale—200 paintings and 80 artists—( which we mostly bought the art from the South East ) but because each piece selected had meaning to my client and created a new story.The opportunity to introduce all kinds of art to my client, organize meetings with galleries and the art studios, was a way to celebrate diverse perspectives, create new dialogues, and honor the craft of so many talented artists.

Throughout the process, I was deeply moved by the connections and experience my client was having. The paintings seemed to echo each other across styles, themes, and even generations. It was gratifying to bring these works together.; We bought all kinds of art from Estate art to up and coming artists.

This project was also a chance to elevate artists who may not always have a platform. By bringing together such a large and varied collection, they were so honored to be apart of this new private collection.

We decided to have a party honoring the artists this past summer, so they could see where their art was placed. They were all blown away, plus to visit this amazing estate was exciting. I loved meeting all the artists, they came from all over the country.

Jill, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

CurateDesign specializes in personalized, white-glove art curation services for clients looking to make meaningful connections with the art. I believe that art should do more than fill a wall—it should inspire, reflect, and even challenge those who live with it. My journey into art curation started 7 years ago. I was promoting local artists by creating luxury shows all over the Southeast. Once Covid hit, we had to regroup. I knew I loved working with people, I love art I have been collecting art since my 20’s and its been a passion for a long time.

My recent clients live in Memphis, Nashville, Raleigh; Charleston and, of course, the upstate. Geographically, I service most anywhere. I have a unique process of getting to know my clients deeply and personally. This process helps us find new art. It can be very intimating to walk into a gallery or figure out where to start when looking for art.

At CurateDesign, we work across a wide range of styles and mediums, curating art that speaks to both the unique tastes of our clients and the spaces they inhabit. I alway remind them, they will see this art everyday in there home or at work, so you need to love it or have some connection.

Are there any resources you wish you knew about earlier in your creative journey?

Social media can definitely be a challenging aspect, especially for a businesses that needs to be publicly known. That is an ongoing process for me, but, like anything, I am getting better.

I wish I’d had a better understanding of the demands of social media before starting out. Curating and building connections with clients is my passion, but managing the social media side has often felt like a full-time job in itself. I’ve realized that investing in someone skilled to handle that area would have helped me focus more on what I love most: connecting with people and bringing them meaningful art. In retrospect, having a strong social media strategy early on would have helped me reach more art lovers and showcase my work more effectively. But, even with limited social media, I landed clients that collectively purchased over 300 individual pieces.

Have you ever had to pivot?

My career pivot came after a rewarding experience curating for a boutique hotel, where the owners were deeply involved in the art selection process. Collaborating closely with them over time, I discovered how much I loved the connection and dialogue that went into selecting each piece. Seeing how meaningful the art became to them and the transformation it brought to the space, I realized this was something I wanted to bring to other clients. That project sparked my decision to start my own company, with a focus on helping people find original art that truly resonates with them.” jill Alper Curatedesign

Contact Info:

• Website: https://www.jillalpercuratedesign.com
• Instagram: @jillalper_curatedesign

Image Credits

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