We caught up with the brilliant and insightful Jessica Zamprogno Vasquez a few weeks ago and have shared our conversation below.

Jessica , looking forward to hearing all of your stories today. Any advice for creating a more inclusive workplace?

Sharing the good, receiving the good

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi, my name is Jessica, I’m originally from Brazil, mom of 3 beautiful kids, married to an amazing man and I run a daycare/recreation company. It’s so funny how the things happen in our life, I got into this business and today I can’t see me doing something different. Everything start with me as a babysitter and a high demand for it. A lot of parents need help with their children and like me on the beginning in this country, don’t have family or friends around to help. I have always had a good connection with kids and as well always creatively finding ways to keep them busy and interested in doing something special. Today I offer childcare and as well I help the parents with potty training, different activities to do at home, and I feel blessed with the connection with each family that some of became friends. We are becoming a big part of the community and we have a different way to see our family business, we have a good client list and I long wait list for it. I believe the difference that we make in our community and our clients life today is the fact the we understand and we connect with their families and that’s how you can have a successful business.

We’d love to hear a story of resilience from your journey.

I believe my resilience comes from earlier back in my country, I had so many different companies and not successful stories, I was a fashion business, hair stylist, I worked for four or five different companies and I wasn’t happy how I put so much effort and I was stuck in that page of my life, had a lot of economic problems, difficulty to save money and as well pay my bills. One day I decided it was the time to shut down and think about it, reset and start another chapter for me and my family. I started working in the USA as a babysitter and with that money I started saving to open my own business. Obviously for me to do that I was out of my house all the time and living into others people life, which I started getting concerned about my own kids and then the pandemic started. I had to stop and between that time i started planning when everything come back to normal.

How did you build your audience on social media?

My social media is the key of everything and I believe a lot of people has the material, the audience but doesn’t know how to use it! And the secret for that is: When you are looking in your social media, what kind of details call your attention? For me the answer is: everything calls attention.

Best advices
* a good camera
* a good background (have a color pattern for your background ) I work with kids so I have a lot of colors
* Consistency is the key to grow your audience
* a good way of describe your pictures and what are you doing there
* make the people that is looking into your social media feel the vibes that you want to describe, use the words that better describe your picture and everything that is happening and why that picture is so important to be posted.

Contact Info:

• Instagram: https://instagram.com/jezamprognoo?igshid=YmMyMTA2M2Y=
• Facebook: https://www.facebook.com/childcare735/

Image Credits
Maria Isabel Cardona Jessica Zamprogno