We caught up with the brilliant and insightful Jessica Winterman a few weeks ago and have shared our conversation below.

Jessica, appreciate you joining us today. Let’s start with the story of your mission. What should we know?

I’ve always been a super social person, who absolutely LOVES to help other people. Ever since I was little, my mom has always told me that I could literally talk to a wall, and then paint it a fun color. Besides being on the craftier side of life, I’ve always enjoyed connecting to others, which is why being a social media manager is the perfect job for me. Not only do I get to create fun graphics, take cool photos and videos, or send over my ideas for my clients to recreate, but I get to scroll endlessly on platforms like TikTok and Instagram commenting and replying to various things, all while connecting with all kinds of people. Which brings me to another cool aspect of my job, no two clients are in the same industry (so far), which allows me to learn all there is about the small biz and their employees to make sure my voice sounds as closely to theirs as possible. I could go on and on about why I love what I do, but the main reason I love what I do is that I get to help a small business owner take a few things off their never ending to do list by taking over their social media platforms.

My mission is to help small businesses with their social media outlets to better connect and build a strong relationship with their audiences and create eye catching content.

Jessica, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi! I’m Jessica, the gal behind many different companies social media pages, including my own @jtcreationsmarketing. My journey into being a social media manager started when one of my dad’s friends wanted to start a small business. I created their very first website and all of their social media platforms. Mr. Hampton wasn’t well versed in the social media world and hired me on (and still to this say) to run all of his social media, which gave me the title of Social Media Princess on the JH staff. I loved everything about it. From creating his pages, figuring out what kind of layout would work best to sell his fishing rods, learning all there is about building an awesome fishing rod to figuring out where the perfect spot is to fish. I even get to go to trade shows with him to better connect with his customers! It has been so fun doing this for him that when another small business reached out in need of my services, I jumped at the opportunity, and from there JT Creations Marketing was created! My company helps local small businesses create awesome content and connect with their audiences by replying to various comments and DMs. Creating content and talking to people all day is literally my dream and I am so lucky I get to do it every day.

We’d love to hear the story of how you built up your social media audience?

As Nike says, Just Do It. Just start. Start an instagram and start creating content. It might be scary or uncomfortable at first, but the more you create for your audience and post, the more your audience feels closer to you and in turn you’ll feel comfortable and connected. The idea that people always support friends and family before they support a stranger is very true, so take time to create content that’s genuine to who you are and what your business is about and watch how your loyal customer base grows!
It took my until the end of last year (I started being a social media manager in 2015) to create my own page where I takeover a local company’s instagram and show what I would do different if I was their SMM. I think this definitely allows me to be creative in different ways and I hope it connects me with future clients.

If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?

Absolutely, not only will I run your page by replying to comments/DM’s, help figure out the perfect hashtags and posting times, and generate an aesthetic feed, I will help create the perfect content! Whether it’s through UGC or sending over ideas for your to recreate for me, I am here to help my clients create awesome content to help them get seen!

Contact Info:

• Website: www.jtcreationsmarketing.com (coming soon)
• Instagram: @jtcreationsmarketing
• Other: TikTok: @jtcreationsmarketing