We were lucky to catch up with Jessica Weesner-Butcher recently and have shared our conversation below.

Jessica, thanks for taking the time to share your stories with us today One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

In the digital marketing industry, I find what separates Power Branding from other agencies is our unwavering dedication to RETURN ON INVESTMENTS. The entire purpose of a business investing in their marketing is to generate growth, leads, and ultimately revenue. Unfortunately, the majority of agencies become consumed with providing content deliverables rather than focusing on getting the client ROI.

We founded Power Branding with a business and accounting backbone. Utilizing these skillsets to create data-driven marketing has led to sales results that speak for themselves for our clients.

Under the leadership of Jessica Weesner-Butcher, Power Branding’s clients know they will receive not only marketing strategies and deliverables, but straight forward insights and business consulting. We are not in the business of co-signing nonsense business ideas or strategies that will not move the needle forward for our clients. Rather, we’re a trusted resource for our clients to utilize for business decision making.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Jessica, (although a lot of people call me Jess), Founder and CEO of Power Branding. I graduated from Indiana State University Magna Cum Laude with a bachelor’s degree in accounting. After working 6 years in corporate accounting, I knew deep down inside there was MORE. I always envisioned working closely with larger-than-life individuals: entrepreneurs, high performers, world travelers, elite athletes, etc.. I was craving opportunities to make a difference in the world and to impact lives. Flash forward, and Power Branding was born!

For the last 10 years, I’ve had a strong interest in health and fitness. My torture of choice is CrossFit, but I love seeing athletes and everyday individuals improve their overall health and wellbeing through any sport, fitness, or self-care practice. Having experienced the life changing benefits of prioritizing my own personal wellness, nutrition, mindset, and physical strength, I knew I could serve the health and fitness industry well! Now, with 5+ years of experience in health and wellness digital marketing, combining my business and accounting background with my plethora of marketing experience has allowed me to support 70+ brands to reach and exceed their goals.

Helping business owners and health & fitness brands take their business from amateur to elite truly lights me up and sets my soul on fire! (Especially when I get sales reports and can see the financial growth they are experiencing!!!) My passion is not only to help alleviate the stress and time commitment of digital marketing, but to provide clients with the strategies, data-driven marketing, and implementations to truly make an impact in their business!

How do you keep in touch with clients and foster brand loyalty?

Making connections is one of my biggest personal strengths – likely why I love helping brands connect with the right audience! Therefore, connecting with clients and fostering those relationships is at the heart of my role within Power Branding. When clients onboard with our team, they are provided with a Slack channel including myself and their account manager. Not only do these clients have access to one of our experienced team members, but they also have the ability to schedule time on my personal calendar for strategy sessions or general consulting as they navigate the ever-changing climate of business, product/service offerings, branding, etc..

We’d love to hear a story of resilience from your journey.

From being fired from corporate accounting to creating a six-figure business…

Yep, you read that right. I was actually fired from my first ever full-time corporate accounting job. I went on to a second full-time role as an accounting manager. Although I was an asset to the team I was on, I knew there had to be more to my life than sitting in a chair looking at Excel every day.

I craved the opportunity to engage with larger-than-life individuals on a regular basis and to make a true impact in the lives of others.

This is what ultimately led to me creating Power Branding, completely changing everything about my day-to-day life, and now providing me with the opportunity to live in alignment with my highest self. I’m a firm believer that it’s when you’re in alignment with your highest self that you can make the biggest impact on others around you, which is exactly what I now do every single day through Power Branding!

Contact Info:

• Website: https://www.iampowerbranding.com
• Instagram: https://www.instagram.com/iampowerbranding/
• Facebook: https://www.facebook.com/profile.php?id=100064029490222
• Linkedin: https://www.linkedin.com/company/96091021/admin/feed/posts/
• Other: Email: [email protected]