We were lucky to catch up with JESSICA TRANCHINA recently and have shared our conversation below.

Hi JESSICA, thanks for joining us today. How did you come up with the idea for your business?

Coming up with the idea of opening a business to help more people seemed like a no brainer to me and I often wondered why someone else didn’t think of it!! I have led a life of helping others especially in my physical therapy practice. I have always dreamed of becoming a physical therapist-since the age of 12. My entire life has been dedicated to helping others, so when I had my Physical Therapy practice, PRIMO, where I was helping one person at a time, it dawned on me that I could help more people. What quickly followed was the birth and ideas behind our science backed wellness protocols at Generator Athlete Lab, semi private training and therapeutic massage therapy services. Why continue to help only one person at a time, when I knew I could scale, hire others and help more people at the same time? It was also very important to me to empower and teach people how to care for themselves, so we developed our team of experts to teach them to guide our guests through their wellness experiences so they could eventually guide themselves. At Generator Athlete Lab, we have a wellness protocol that includes infrared sauna, contrast hot/cold plunge pools, Normatec compression and vibration tools scientifically designed to decrease pain and inflammation, elevate mood, improve sleep, decrease all cause mortality and enhance lifespan. Our semi private training is led by expert trainers that know your individual goals and body and design workouts custom to you. Our team of therapeutic massage therapists deliver results driven massage. We are a team of experts and healers! A dream come true for me. Over the span of the 6 years we have been open, we have helped countless people regain their lives back and I could not be more proud of our team and business and what we have provided for our community. At the time, it was an extremely foreign concept to offer a step by step recovery protocol with the modalities we offered but it quickly gained traction and now there are several other businesses that offer similar services. Honestly, at the time I didn’t know how big of a problem we were solving! It has been a joy to be a part of.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My purpose and passion in life has always been to improve the health and wellness in the lives of the communities I serve. This is something I discovered about myself when I was 12 years old. When I discovered this inner fire and drive to help others, I pursued a career in Physical Therapy. I traveled to follow the best mentors to learn the best techniques to help heal the body. After having my own practice for many years, I wanted to help even more people! That is when the vision of Generator came to my mind. How amazing would it be to have a facility that empowered people and taught them how to help themselves through the use of our science backed wellness protocols that I designed with my husband and co-founder, Delfin Ward, also a therapist. We have been open for almost 6 years at Seaholm and have positively impacted the lives of thousands of people. What an amazing feeling to have a business that improves the lives in your community. We could not ask for a more rewarding business. Our protocols are designed to decrease pain and inflammation, boost mood and decrease anxiety, improve performance, help with sleep and overall wellbeing. Our recovery protocol begins with the use of infrared sauna, followed by contrasting between hot and cold plunge pools and finishes with lymphatic massage Normatec devices and whole body vibration. We also have therapeutic massage and semi private personal training sessions. We are continuously expanding our team, products and services and have recently added red light therapy and sports massage to our service offerings. We just got named Best Massage Therapists in Austin TX, Top 3 Best Personal Trainers and Best Recovery Wellness Studio!

Have you ever had to pivot?

Oh yes! 1 word. COVID. This was a pivotal moment for us. Prior to COVID, we did not require appointments to use our wellness protocol services and oftentimes there were up to 10 people in our community sauna! At the onset of COVID, we moved to private appointments and have been that way ever since. Incidentally, our members missed the community aspect so much that we have added a community sauna back into our offerings. Now when you book a recovery appointment with us, you can choose community or private sauna!

Can you tell us the story behind how you met your business partner?

I love this story:) I met my business partner and husband, Delfin Ward, in Austin, TX at a nursing home on Congress and Live Oak. We were both therapists working there at the time and had to do some training for work together. It was love at first sight for us. And then when we both realized we had the same passion in life to help people, our relationship grew even stronger. We spent time traveling the US working and helping other clinics until we decided to settle down in Austin TX in 2010, start our family and open PRIMO Performance and Rehab, Inc, our PT/OT clinic, prior to opening Generator Athlete Lab in 2018.

Contact Info:

• Website: www.generatorathletelab.com
• Instagram: @generatorathletelab
• Facebook: https://www.facebook.com/GeneratorAthleteLab/
• Linkedin: https://www.linkedin.com/in/jessica-tranchina-63231222/

Image Credits
Weston Carls Ty Reagan