We caught up with the brilliant and insightful Jessica McLean a few weeks ago and have shared our conversation below.

Jessica , thanks for joining us, excited to have you contributing your stories and insights. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

When it comes to entrepreneurship, we measure success primarily in terms of money. So we spend the bulk of our time and energy focused on ways to continually make more of it. And in my experience with women who desire to run wildly successful businesses making multiple 6 figures, 7 figures or even beyond is that the most important determinant of your financial experience is not your funnel, how good your marketing emails are, or even how good you are at sales.

The gap between the money you’re currently making and the money that you envision yourself making is how you see yourself – your self-worth, self-image, and sense of self-efficacy. When I work with women who have desire to be multi-millionaires and billionaires helping people all over the globe and they are not there yet, they feel like they’ve hit a wall in their business growth, there is inevitably some place within them where they don’t actually see themselves there. Either they don’t believe that they are worthy of that level of success, they don’t believe they are capable of creating it, or they don’t believe that they can achieve it without being massively overwhelmed and exhausted.

Since how they see themselves is smaller than the size of their dream, they have a really hard time fulfilling it. So the shift that then has to happen is them shifting their self-image and expanding into a greater level of self-worth and self-efficacy. They have to see themselves as worthy and capable.

When it comes to self-worth, confident women don’t necessarily not believe that they are worthy of what they want – but oftentimes, they don’t believe that they are worthy of it right now. There is something they feel they need to do or change about themselves first before they will be ready for it. It might be their weight, their body, their hair, their clothes, a degree or certification they think they need, a skill they need to learn first, etc. So they unwittingly delay their own expansion because they don’t feel ready for it yet.

One client of mine was overwhelmed and exhausted and hitting a wall in her business for this exact reason – she didn’t see herself as capable of growing her business without massive overwhelm, so she was staying right where she was. As we did the work to increase her self-worth and her sense of self-efficacy, and then added some daily habits to solidify it, her business grew by 70% and is still growing!

So your financial success really is determined by your sense of self-worth and self-efficacy. The more you shift that, the more you shift everything.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

A Mindset Mentor for women called to millions, I am also a speaker and business owner who retired from my job as an elementary school teacher to expand into a bigger arena. After a successful real estate investment made me $137,000 in one day and nearly blowing through all of the money in a month, I quickly learned that financial success had a lot more to do with my brain than my bank account. I went on to found K Dot Coaching and Consulting, a coaching and training company helping ambitious women entrepreneurs create their next level of wealth from the inside out by leveling up their self-worth, self-image, and self-efficacy.

My mission is to help women called to wealth become the best version of themselves so they can create the lives and legacies of freedom and impact they desire and deserve. I believe that millionaire isn’t a financial status – it’s a calling. And fulfilling that calling is the result of you being the fullest, most authentic, powerful, and unapologetically awesome version of you possible – and that’s what I help women with every day.

Women who have worked with me have gone on to make 6 months’ worth of revenue in 1 sale, grow their businesses by 70%, and move into their dream homes and meet the love of their lives!

I love adventure, the beach, and tropical vacations, which has led to some pretty amazing experiences! I firmly believe that when women love themselves enough to let themselves have everything they desire, everybody wins.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest thing I’ve had to unlearn in my business was perfectionism. I grew up in a home where everyone was smart and good at everything. My parents, my brothers and I were super smart and good at everything we did. And one of the pitfalls of being a high achiever in a high-achieving family is that sometimes the expectations that are put on you and that you put on yourself are so high that it’s impossible to achieve them.

So then you either go one of two directions: you overwork to try to get everything perfect, so you do everything well but you’re always obsessing over it. And sometimes you’re inefficient because you spend too much time revising things rather than putting out the minimum viable product and revising as you go. Or you become a “discouraged perfectionist” who thinks, “If I can’t get it perfect, I won’t do it at all.”

I vacillated between those two extremes for a long time in my business, particularly early on. When it came to anything marketing-related, I would stress out and obsess over every single post. I would write posts and re-write them a bunch of times, and then after I posted them I would go back and edit them over and over. It was extremely time-consuming and didn’t lead to tons of sales.

I finally decided one day that enough was enough. So instead of obsessing over everything, I would say whatever I wanted. That my goal was to show up consistently, not to be perfect. I committed to showing up every day, saying what I wanted, trusting that what I had to say was the right thing, and trusting that being authentically me was enough.

The result? In a very short period of time, I increased my revenue by 500%.

I had heard “just be yourself” and “done is better than perfect” many times before, but it’s one thing for it to be a cliched epithet and another for it to become your lived experience…and when I finally made the decision to trust that I was enough, it became my lived experience. That I could show up as myself, sign dream clients, and make money.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been speaking – both live and on social media. In fact, every single client I’ve had has either met me in person before they hired me, heard me speak at an event, or watched a live video that I posted on Facebook.

Clients regularly tell me that they took a day and binge-watched several of my videos, or that I went live several days in a row and they watched all of them, and then they went on to hire me. In fact, even if they’ve been following me for a year, the thing that inspires them to pull the trigger and work with me is a video or video series that I did.

I highly recommend both public speaking and creating bingeable video content as effective ways for people to get to know you, to feel your energy, and to connect with you.

Contact Info:

• Website: https://jessicamclean.mailerpage.com/
• Instagram: @coachjessicamclean
• Facebook: @coachjessicamclean
• Youtube: bit.ly/theunleashedqueenshow