We were lucky to catch up with Jessica Lozada recently and have shared our conversation below.

Alright, Jessica thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

The Story Behind

She Is The Brand
People often ask me how I came up with the title She Is The Brand.
The truth is, I didn’t create the title while sitting in a business meeting or studying marketing strategies. I created it while rebuilding my life, trying to figure out who I was, what was my signature, and how can I share ME to my audience without loosing myself.

There was a time when everything around me had fallen apart. I was surviving domestic violence, navigating homelessness, healing from trauma, and trying to figure out who I was outside of survival mode. I spent so much of my life being known by my circumstances, my pain, and other people’s opinions that I forgot who Jessica was underneath it all.
As I began healing, something shifted. I realized that the most powerful thing I had to offer wasn’t a logo, a website, a perfectly curated social media feed, or a fancy business card. It was me. My story, my voice, my resilience, my authenticity.
The more I showed up as myself, the more people connected with my message. Women weren’t following me because my graphics were perfect. They were following me because they saw a woman who had been through darkness and chose to keep going. I began to understand that people don’t connect with brands.
They connect with people. That’s when the phrase hit me: She Is The Brand, not because she has the biggest platform, not because she has the most followers, not because she has the perfect business.

But because her story, her values, her voice, her purpose, and her presence are the foundation of everything she builds.
I realized that every woman already carries a brand within her. Whether she’s an entrepreneur, author, speaker, creator, advocate, or simply a woman finding her voice, she is the heartbeat behind everything she creates. For me, She Is The Brand became a declaration. It means embracing who you are without apology, understanding that your experiences have value, recognizing that your story can open doors for others, knowing that you don’t have to become someone else to succeed. The woman you are becoming is enough.

This book was born from my own journey of healing, growth, and self-discovery. It was created for every woman who has ever questioned her worth, hidden her voice, or waited for permission to take up space
Because the truth is: You are not building a brand, you are becoming one.

She is the brand. And that she is you.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

My name is Jessica Lozada, and I am a Latina author, domestic violence survivor, advocate, content creator, podcast host, and future trauma-informed therapist. I am also a proud mother of four and grandmother of twelve. My journey into authorship and personal branding wasn’t born from a business plan, it was born from survival, healing, and a desire to help other women find their voices.

After surviving domestic violence, homelessness, and some of the darkest seasons of my life, I made a decision that my pain would not be the end of my story. Instead, it would become the foundation of my purpose. Through sharing my journey publicly, I discovered that women were not only connecting with my story, but finding hope in it. That realization inspired me to write books, launch my platform, and create a community centered on healing, resilience, and empowerment.

I am the author of several books, including Why She Stay, The Aftermath of Trauma, Becoming Her, and She Is The Brand. My work focuses on helping women heal from trauma, rediscover their worth, build confidence, and embrace the woman they are becoming. Through my writing, speaking engagements, podcast, and social media platforms, I strive to be the voice I once needed.
What sets me apart is that I don’t teach from theory alone I teach from lived experience. Every lesson I share has been learned through real-life challenges, growth, and transformation. My brand is built on authenticity, vulnerability, and the belief that healing and success can coexist.

One of the accomplishments I am most proud of is turning my survival story into a mission that inspires and empowers others. Whether I’m writing a book, creating content, speaking to women in shelters, or encouraging someone through a social media post, my goal remains the same: to remind women that their past does not define them, their voice matters, and they are capable of creating a life they love.
My brand is often recognized by the color pink, which symbolizes healing, strength, femininity, and transformation. My message is simple: You are not broken. You are becoming. And sometimes the most powerful thing a woman can do is believe in herself again.

At the heart of everything I do is a commitment to helping women heal, grow, and step boldly into their purpose. Because I believe every woman has a story worth telling and the power to turn that story into something beautiful.
My goal is simple: to empower women to heal, rise, and walk confidently into the next chapter of their lives.

We’d love to hear a story of resilience from your journey.

One of the most defining moments of resilience in my life came during a season when I had lost almost everything.
After leaving an abusive relationship, I found myself facing homelessness. There were days when I lived out of my car, stayed in hotels when I could afford them, and struggled to figure out what came next. I was carrying not only the financial burden of starting over but also the emotional weight of trauma, fear, and uncertainty.

At the time, it would have been easy to give up. There were moments when I questioned my strength, my future, and whether life would ever feel normal again. Yet even in those difficult moments, I made a promise to myself: I would not allow my circumstances to define my story.
Instead of focusing on everything I had lost, I began focusing on what I could build. I started healing. I returned to school to pursue a degree in Applied Psychology. I began sharing my story to help other survivors feel less alone. I wrote books about domestic violence, trauma recovery, healing, and personal growth. Most importantly, I learned how to believe in myself again.

Today, I am an author, advocate, speaker, podcast host, and community leader. The woman who once wondered where she would sleep at night is now helping other women find hope in their darkest moments.

That experience taught me that resilience is not about never falling. It is about getting up every time life knocks you down. It is about choosing hope when everything around you feels uncertain.
My journey reminds me daily that our greatest setbacks can become the foundation of our greatest purpose. The challenges I faced did not break me they helped shape the woman I am today and strengthened my commitment to helping others heal, grow, and realize that they are stronger than they think.

Any insights you can share with us about how you built up your social media presence?

When people see my social media today, they often see the books, the branding, the pink aesthetic, the podcast, and the growing community. What they don’t always see is how it started.

I didn’t begin with thousands of followers, a marketing plan, or a team behind me. I started with a story.
There was a time when I was simply trying to survive. I was healing from domestic violence, navigating homelessness, rebuilding my confidence, and learning how to live again. During that season, social media became more than a platform it became a place where I could share my truth.

At first, not many people were listening. I posted anyway.
I shared my struggles. I shared my victories. I shared the lessons I was learning while rebuilding my life. Some days my posts received only a handful of likes, but I kept showing up because I knew there were women out there who needed to hear that they were not alone.

Over time, something incredible happened. People stopped following me because of what I posted and started following me because of who I was. They connected with my authenticity. They saw a woman who wasn’t pretending to have a perfect life. They saw someone healing out loud. Someone pursuing an education. Someone writing books. Someone choosing hope after heartbreak. As my audience grew, so did my mission.

My platform became a place where women could find encouragement, resilience, healing, faith, personal growth, and inspiration. The color pink became more than a color it became a symbol of my healing journey and a reminder that strength can be soft. Today, I understand that my audience was never built by algorithms alone. It was built by consistency, authenticity, and a willingness to share my story even when it was uncomfortable. I didn’t build a following. I built trust. And trust became a community.

Here are a few lessons I’ve learned along the way:

Start before you’re ready. Don’t wait for the perfect logo, website, camera, or content strategy. Progress comes from action.
Be consistent. Showing up regularly matters more than posting perfectly. Consistency builds credibility.
Share your story. Your experiences, perspective, and voice are what make you unique. No one else can tell your story the way you can.
Focus on helping people. Whether you educate, inspire, entertain, or encourage, create content that provides value.
Don’t compare yourself to others. Every successful creator started with zero followers and zero engagement at some point.
Engage with your community. Social media is meant to be social. Respond to comments, build relationships, and support others.
Be authentic. People can sense when someone is trying to be someone they’re not. Authenticity creates connection.
Most importantly, remember that growth takes time. There will be days when your posts get little engagement and moments when you question whether anyone is paying attention. Keep showing up anyway.

The audience you’re meant to reach cannot connect with a version of you that never posts.

Contact Info:

• Website: https://linktr.ee/JessicaLozada_
• Instagram: jessicalozada_published_author
• Facebook: https://www.facebook.com/thechicplace74
• Linkedin: https://linkedin.com/in/jessica-lozada-397388192
• Youtube: https://www.youtube.com/@shespeaks-x8k