Alright – so today we’ve got the honor of introducing you to Jessica Krewson. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Jessica , thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Fifteen years ago, my entrepreneurial journey began while working as an art director for a local yoga magazine. My mind was brimming with ideas that I simply couldn’t contain any longer, and I made the bold decision to jump ship. I refer to this as my “zero moment,” as I had no savings, no clients, and no clear plan of action. Nonetheless, I took a risk and founded DesignKREW. From that moment on, I’ve been motivated to assist those who help others.

It all started with a vision to create a business that would transform the way people interact with brands. We knew that in today’s crowded and competitive market, it’s not enough to just have a great product or service – you need to create a brand that stands out and resonates with customers.

Our first step was to conduct extensive research into our target audience, industry trends, and competitive landscape. This helped us identify gaps in the market and develop a unique value proposition that would differentiate us from the competition.

Next, we worked on developing our brand identity, including our name, logo, and messaging. We wanted our brand to convey positivity, creativity, and innovation, so we chose a name that reflected those values and designed a logo that was both memorable and visually appealing.
We then focused on building our online presence through social media, content marketing, and search engine optimization. This involved creating a website that was user-friendly and optimized for search engines, developing a content strategy that provided value to our target audience, and leveraging social media to build brand awareness and engagement.

As we grew our brand, we also focused on building strong relationships with our customers through excellent customer service and personalized experiences. We listened to their feedback, addressed their concerns, and constantly worked to improve our products and services.

Over time, our brand became known for its positive, creative, and innovative approach, and we attracted a loyal customer base that helped us grow and expand into new markets.

Looking back, the journey from idea to execution was challenging, but it was also incredibly rewarding. We had to figure out how to stand out in a crowded market, develop a strong brand identity, and build meaningful relationships with our customers. But by staying true to our values and focusing on creating a positive and memorable customer experience, we were able to build a successful business that continues to thrive today.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Our clientele consists of individuals and businesses that are making a significant impact in their respective industries, including personal development, financial advisement, entertainment, lifestyle, fitness, and beauty. We take pride in supporting these trailblazers and their innovative solutions for their customers and clients. What drives me each day is the ever-changing landscape of design, branding, and marketing. It’s a field that is always evolving, and there are always fresh solutions to be discovered. We believe that even a small business can achieve an enormous reach and impact with our help, without the need for excessive advertising spending. It’s incredibly rewarding to witness our clients’ ideas manifest into tangible, profitable realities.

DesignKREW is not just another branding and marketing agency, it’s a team of passionate professionals dedicated to helping small businesses and entrepreneurs achieve their goals and make a positive impact in their communities. Our mission is to empower our clients with the tools and strategies they need to stand out in today’s competitive market and to help them build powerful personal brands that resonate with their audience.

How’d you build such a strong reputation within your market?

There were several factors that helped me build my reputation within my market. One of the most important was my commitment to providing high-quality service and meeting the needs of my customers. By always putting the customer first and going above and beyond to exceed their expectations, I was able to build a loyal following that helped me grow and succeed.

Another key factor was my willingness to embrace innovation and stay ahead of the curve. I understood the importance of keeping up with the latest trends and technologies, and I was always looking for new and better ways to serve my customers and differentiate myself from the competition.

I made it a priority to build strong relationships with others in my industry, including suppliers, partners, and competitors. By collaborating and sharing knowledge with others, I was able to stay informed about the latest developments in the market and gain valuable insights that helped me improve my business.

I believe that my positive attitude and friendly demeanor played a big role in building my reputation. By always treating others with respect, kindness, and empathy, I was able to build trust and foster strong relationships with customers and colleagues alike.

My reputation within my market was built on a foundation of quality service, innovation, collaboration, and positivity. By staying true to these values and always putting the needs of my customers first, I was able to establish myself as a trusted and respected member of my industry.

How do you keep in touch with clients and foster brand loyalty?

When it comes to keeping in touch with clients and fostering brand loyalty, there are a few key strategies that I’ve found to be particularly effective.

It’s important to maintain open lines of communication with clients on a regular basis. This can involve regular check-ins via email or phone, personalized follow-up after a purchase or service, or even just sending out newsletters or other informational content to keep clients engaged and informed.

Another important strategy is to focus on providing exceptional customer service and going above and beyond to meet the needs of your clients. By demonstrating that you truly care about their satisfaction and are committed to delivering outstanding results, you can build a strong sense of trust and loyalty that will keep them coming back time and time again.

Building a strong online presence is also key, as it allows you to engage with clients on a more frequent and immediate basis. This can include social media platforms, email marketing, and other digital channels that allow you to connect with clients in real time and respond to their needs and concerns quickly and effectively.

Offering incentives and rewards to clients who remain loyal to your brand can be a powerful way to foster ongoing loyalty and keep them engaged with your products or services. This might include things like special discounts or promotions, VIP access to exclusive events or content, or even personalized gifts or rewards that show your appreciation for their continued support.

Keeping in touch with clients and fostering brand loyalty requires a combination of regular communication, exceptional customer service, a strong online presence, and incentives and rewards that show your appreciation for their ongoing support. By focusing on these key strategies, you can build a loyal and engaged client base that will help your brand grow and succeed over the long term!

Contact Info:

• Website: https://www.designkrew.com/
• Instagram: https://www.instagram.com/designkrew/
• Facebook: https://www.facebook.com/designKREW/
• Linkedin: https://www.linkedin.com/company/designkrew/about/
• Youtube: https://www.youtube.com/channel/UCw3nevz1b3rCZQ_dHGFlfQg

Image Credits
Katharine Hauschka