We were lucky to catch up with Jessica Joines recently and have shared our conversation below.

Hi Jessica , thanks for joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

Believing that the truth in my heart was more real than the one I was seeing. This sentence reflects a defining moment in my life. One that now shapes all moments. And is my driving philosophy in life.

For most my life, my ego — the voice of fear in my mind that presents as the voice of reason — was my ‘go-to.’ I was aligned with it. I believed in it. Made the majority of life decisions based on what IT was saying.

Where this led me was to a career I was good at, but didn’t like. A series of failed relationships and a long battle with addiction. Depression, anxiety…deeply unhappy.

Then, in 2011 I was laid off from a job. An event that inspired me to take a risk. To do what my heart was calling me to do, not my mind. And so begun a year-long travel sabbatical through Southeast Asia. Always a “spiritual seeker” the mantra that would become my life, was revealed to me during this time.

Which in essence was that if I kept taking my cues from the external, instead of creating from my inner truth and knowing. I would continue to live a life of suffering. I wouldn’t come to know that abundance, in all forms, is my true nature. Not as an idea to believe in, but an experience to embody.

Dare to Believe: ‘That the truth in your heart is more real than what you see.’

This wisdom that was given to me so freely by the divine, was a life-altering awakening moment. In that moment, I came to KNOW that every dream I had in my heart was ONLY there because they were my destiny. That they were MY PURPOSE. But I had to be willing to believe in their possibility more than the fear-based stories in my mind.

But believing in the potentiality of these dreams felt like a risk. However, in hindsight — what could possibly be safer than following the divine guidance of your heart?

Eventually this led to leaving my nearly 20 year marketing career. At the time a Global CMO of a massive tech company. Venturing out, literally into the unknown to step into living my soul purpose. As part of this, I had to confront some of my demons that I had long ignored. Alcoholism being at the top of the list. Only a few months after leaving my job to set out on my soul purpose journey, I found myself in rehab. Then, about two years after this, I experienced a complete financial dismantling. Yet, I still kept going, as my heart guided me to do. Not giving up and letting go of my dream as the voice of fear in my mind loudly encouraged me to.

Listening to my heart, despite a reality that was showing me otherwise has made all the difference. I founded the Women’s Purpose Community. A community for female leaders who do the deeply vulnerable and courageous work of self-discovery. Prioritizing their spiritual and personal growth to shift their consciousness. And live their highest divine potential. I also speak to live audiences and on my podcast Soul Purpose, about my journey. Hopefully inspiring others to believe the truth in their hearts, more than the fear in their minds.

We all have a destiny designed so specifically for our souls that’s innately connected to transformative happiness. A choice that’s been highlighted for each and every one of us more than ever, during these awakening times we find ourselves living in.

But you have to choose it. Moment-to-moment you get to choose to believe the truth in your heart more than the fear in your mind. This is your empowerment. And your awakening.

Jessica , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Sure! When it comes to how I show up in my purpose work, I help empower women to transform their lives by mastering their own spiritual journey. Primarily those in mainstream corporate leadership roles, but also those who had recently started purpose-driven companies of their own. To help them do what we’re all here to do, which is to awaken, particularly at this time, where the consciousness of humanity is rapidly shifting. The highest level opportunity being to rise above all forms of fear and limitation and begin the long-held promise of transcending the ego. Easy stuff ;-).

Today this purpose takes a few forms. Primarily via the Women’s Purpose Community (WPC), which is a spiritual and personal growth community for high-powered women. Those who know that through focusing on their healing, including taking ownership for their path and consciousness expansion, they serve the greater good. I also speak to audiences at corporate events and conferences and regularly provide content on my Instagram and YouTube channels. As well as through my podcast Soul Purpose, as part of the MIndBodySpirt.fm network.

When I think about what I’m most proud of when it comes to my journey. It’s pretty simple. Not giving up. There are many times I want to (even recently). I feel like every challenge has been thrown at me and there have been some very dark times, but I somehow keep going. Beyond this, I am most proud of the strength and courage of the women of the WPC. It’s an honor to get to be a part of their journeys.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I’ve had to unlearn two, closely related lessons: 1) It’s all up to me and 2) Hard work is THE WAY.

I spent the first 40 years of my life believing at some level, that I could only rely upon and trust myself. I’ve always been fiercely independent and not one to ask for help. I was living under the illusion that everything I had achieved was because of “me.” Giving little credit to spirit.

On top of this, I believed the success I had, was in part, due to working hard. And that hard work was the only way to “get things done.” And in truth, hard work has been the primary way to achieve in the lower level collective consciousness that we’ve been living.

When I decided to start my business two things happened simultaneously that required me to unlearn both these lessons. First, I was creating a true soul purpose business for the first time ever. Meaning, I was creating from a place deep in my heart. Trying to make a soul-level dream come true. Which is a completely different space to create and manifest from. Second, I was creating (and still am) this business during a time where the consciousness of the reality we’ve been living for thousands of years is shifting, drastically. Creating while living in a time of “higher frequencies” has meant the old ways of doing, no longer work.

What I’ve found is that when it comes to creating during these times of shifting into a higher energetic consciousness, the more I let go, the more that “actually happens.” Especially given that my business concept is truly from my soul-self; not an ego-based creation. If it was the later, the old ways of doing — including being in a constant state of doing — might still work.

Instead, when I try to “push through” or “make things happen,” it actually has a negative result. Compared to my years working in a corporate environment where these types of tactics worked just fine and produced exceptional results. However, the energies are becoming longer supportive to this. And it will only increase.

Moreover, when I take any action that is anchored to a mindset of “it’s me” doing this, I have also experienced negative results. Net net, I’ve found that being on a soul purpose journey, especially during these awakening times, requires a drastically different approach to “doing” compared with the one we’ve long known.

Here are a few ways I’ve had to unlearn these lessons while building my business:

– Prioritizing Rest over Doing. I used to make lists of various tasks required to get things done and power through them whether or not I felt like it. I put in hours of hard work each day and felt accomplished in this. Productive. Now, I find that if I’m doing from a place of depletion whatsoever, it not only feels like I’m trudging through mud. But my wheels are just spinning in it, going nowhere. If instead, I wait until I feel inspired, energized and joyful about taking action. I see like a 10x, for a very small amount of effort.

– Doorstep Manifesting. We used to manifest by visualizing what we want, followed up with plans and actions. What’s shifting for me and has resulted in more unlearning is what I call doorstep manifesting. You visualize….and it comes. Again, requiring less “traditional doing.” You SEE what you want to achieve and simply attract it to YOU. The lessons connecting to this are learning to PATIENTLY wait; while not being in the energy of waiting. Sometimes it’s truly opportunity that comes knocking and other times it’s waiting (patiently) for the steps to reveal themselves, one-at-a-time. But it’s no longer being in constant motion towards your vision in terms of physical action taking. Think divine flow on steroids.

– Universe through ‘Me’. The final part of the unlearning is moving from the idea of the Universe moving through me to embodying it. Many of us, whether on a soul purpose journey or not, are familiar of living a life of service. The difference now is continual, daily surrender of attachment to any idea or plan I have connected to this service. Being a true channel. Which is a complete 180 from where I spent the first part of my life, believing it was all up to me.

Let’s talk about resilience next – do you have a story you can share with us?

I am only recently coming into acceptance and acknowledgement of just how strong I am. Starting a company while also getting sober presented a whole unique set of challenges that tested my resolve. But it was probably 2020, during the height of Covid, that tested me the most.

Like many small business owners, Covid almost put me out of business. At this time, roughly 40% of my revenue was from in-person spiritual retreats. And the rest was largely dependent on corporate budgets for coaching. Both went away overnight. I truly thought it was the end of this journey. At least for the time being.

But through total surrender, and asking others….the Universe, for help. I was able to pivot in an incredibly positive way. Choosing to go on even when I wondered if I’d be able to pay my rent for the year. It was from this setback that the Women’s Purpose Community was birthed.

Contact Info:

• Website: www.jessicajoines.com & www.womenspurposecommunity.com
• Instagram: https://www.instagram.com/jessicaljoines/
• Linkedin: https://www.linkedin.com/in/jessicajoines/
• Youtube: https://www.youtube.com/channel/UCeBrfvAs_il9xJUZQp2OjAQ
• Podcast: https://mindbodyspirit.fm/shows/soul-purpose-with-jessica-joines/