We were lucky to catch up with Jessica Hernandez recently and have shared our conversation below.

Jessica , appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

My content creation mission stems from my deeply personal journey as a mom of two autistic girls, one of whom has been diagnosed with level 3 autism. The emotional challenges I’ve faced as a family have fueled my desire to share my day-to-day life as a stay-at-home mom. By showcasing the reality of raising children on the spectrum, I’m not only bringing awareness to autism but also providing support, inspiration, and relatable content to other families navigating similar experiences. My mission is to create a space where others can feel seen, heard, and less alone in their journey.

Jessica , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a stay-at-home mom (SAHM) and lifestyle content creator with a unique focus on raising two autistic daughters. My journey into content creation began as a way to document my daily life, but it quickly evolved into something more significant as I realized how much my story resonated with others, especially those who also have children on the autism spectrum. One of my daughters was diagnosed with level 3 autism, which has shaped much of our family’s experiences. Sharing our ups and downs, challenges, and victories felt natural, and I wanted to create a space where other parents could feel less alone in their journey.

I provide content that ranges from everyday parenting moments to product reviews of things that genuinely help our family. My main goal is to be authentic and relatable, whether I’m talking about therapies, products, or strategies that help in our daily life or simply sharing the emotional side of parenting children with autism. I think what sets me apart is the real-life perspective I offer, rooted in personal experience, particularly in managing a family dynamic with neurodivergent children.

What I’m most proud of is building a community where people feel seen and understood. I’ve created content that fosters awareness of autism while also being a resource for other parents or caregivers who are navigating this unique path. I want my followers and fans to know that my content isn’t just about sharing products or parenting hacks—it’s about creating connection, advocating for our children, and celebrating their unique abilities. At the core of my brand is honesty and the hope that sharing our experiences will help other families feel supported, informed, and empowered in their own journeys.

How’d you build such a strong reputation within your market?

What helped me build my reputation within my market is the authenticity and vulnerability I bring to my content. By openly sharing the challenges and triumphs of raising two autistic daughters, especially the emotional journey of having a child with level 3 autism, I’ve created a space where others can relate to my experiences. My transparency in showing both the highs and lows resonates with many parents and caregivers who are looking for genuine content they can connect with.

Consistency has also been key. By regularly posting about our day-to-day life, including honest product reviews and autism-friendly resources, I’ve built trust within my community. I focus on sharing products and services that have genuinely made a difference for my family, which strengthens my credibility and makes my recommendations more valuable.

Lastly, being deeply engaged with my audience has been essential. I take the time to respond to messages, comments, and questions, making my followers feel seen and valued. This level of engagement has fostered a sense of community and mutual support, further building my reputation as someone who not only creates content but also cares about the people consuming it.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn is the idea that I needed to have everything under control or appear as if I did, especially as a mom of two autistic girls. Early on, I felt a lot of pressure to present a picture-perfect image of motherhood, thinking that showing the messy, emotional, and unpredictable aspects of life with neurodivergent children might be viewed as weakness or failure. I believed that being “strong” meant hiding the hard moments and powering through everything without showing vulnerability.

The backstory to this lesson goes back to the time my daughter was diagnosed with level 3 autism. It was overwhelming. I thought I had to manage every part of our lives perfectly—therapy schedules, meltdowns, managing expectations—without letting anyone see how hard it truly was. But over time, I realized that this mindset wasn’t sustainable or healthy. I was exhausted, emotionally drained, and felt isolated.

The turning point came when I began opening up about our struggles through my content. Instead of judgment, I received overwhelming support and messages from other parents who were going through similar experiences. This taught me that vulnerability is not a weakness; it’s a strength. It also showed me that by being open about the difficulties, I could actually help others feel less alone in their journeys.

Unlearning the need for control and perfection has allowed me to embrace authenticity in my content creation and connect with my audience on a much deeper level. It’s okay to not have it all together, and that’s a message I hope to continue sharing.

Contact Info:

• Instagram: https://www.instagram.com/ijuicy_xo?igsh=cHBnMnN3dzc3dzhk&utm_source=qr
• Other: TikTok : https://www.tiktok.com/@jessieijuicy_xo?_t=8pw0Wk7ul5z&_r=1

Image Credits

Jessica Hernandez