We were lucky to catch up with Jessica Dory recently and have shared our conversation below.
Jessica, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
A Journey with a Silver Lining
Jessica Dory’s inspiring journey from a debilitating auto-immune disease to the creation of the Verde Collection is a powerful testament to the truth behind the saying “Necessity is the Mother of Invention”.
In 2017, Jessica began experiencing severe inflammation and pain in her joints, sleep deprivation, hair loss, chest pains, painful swollen joints, respiratory inflammation, and anemia. After seeking medical help and receiving the diagnosis of Lupus, Jessica and her husband, Ian Dory, began exploring holistic healing options. This led them to the use of cannabis for pain management, an organic and mostly plant-based diet, and eventually Jessica’s role as Visionaire, grower and founder of the Verde Collection.
Through her own struggle with a debilitating auto-immune disease, Jessica was able to create a house of CBD products with the mission of helping others access natural, organic, and clean remedies.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Let’s Keep it Short + Sweet
OUR WHY //
Verde Collection and its CBD lines began with a family vision and a mother’s medical need. Ian and Jessica first met back in 2009 and since then, they have had their hands in entrepreneurial life. They have traveled the world together, rock climbing and exploring, but always returned to their family farm, the Verde Farm, which was their first home together.
After their second child was born, Jessica’s health started to decline due to lupus, and their medical team recommended plant remedies. This was the impetus for the creation of the Verde Collection. It was there, at their family farm, that they envisioned and created the magic that is now Verde Collection.
JESSICA’S VISION //
Jes is the driving force, the visionary, the loving mom, and the creative spark behind the Verde Collection. Her journey with Lupus has been difficult, but it’s also been a source of inspiration for her – inspiring her to create a house of wellbeing brands that cover everything from skincare to our furry friends. Her mission is to provide the highest quality full spectrum hemp products on the market with complete transparency for your peace of mind. Drawing on the medical expertise of Dr. Kaufman, Jes has crafted and designed a range of clean, small-batch formulas to nurture your body. From start to finish, Jes infuses every Verde Collection product with her passion for healing through plant-based remedies, and ensures that each product is made with you in mind.
Above all, Jes loves to spend as much time as possible with her two little ones, Pax & Olivia. As she says, “Becoming a mom is the greatest blessing I could have ever asked for!”
OUR ORGANIC PROMISE TO YOU //
We promise you a final product that has no harmful pesticides and herbicides, no harmful chemical fertilizers, and no GMOs. We use only hand harvested, carefully selected organic ingredients, with third-party tested, traceability from Seed to Shelf™, all grown in organic, rich living soil bathed in Colorado sunshine.
How’d you build such a strong reputation within your market?
Transparency is our foundation.
At Verde Collection, authenticity is more than a buzzword. It’s the core principle that fosters trust with our coast-to-coast community. We believe in showing up exactly as we are – a company that cultivates its own cannabis and rigorously upholds the highest standards.
Proof matters.
We proudly back our claims with verifiable certifications like USDA Organic and cGMP. This commitment to transparency gives our customers comfort and confidence. Every Verde Collection product represents a commitment to quality, built upon a solid foundation of integrity. This is what allows us to truly shine.
Any advice for growing your clientele? What’s been most effective for you?
In the cannabis industry, where traditional advertising is restricted, we’ve found success with a multi-pronged approach:
1. Organic SEO: Investing in strong organic search engine optimization helps potential customers discover us online when they’re searching for relevant products.
2. Guerilla Marketing: We utilize creative, non-traditional marketing tactics to get our brand noticed in unexpected places, sparking curiosity and brand awareness.
3. Word-of-Mouth Marketing: Building a strong reputation focused on transparency is key. Satisfied customers become our best advocates, spreading positive experiences through word-of-mouth.
While navigating regulations and limitations on social media advertising can be frustrating, our focus on these strategies has fostered a loyal customer base. We prioritize open communication, actively seeking out stories and feedback from those who benefit from our products. This resilience keeps us moving forward and growing organically.
Contact Info:
- Website: verdecollection.co
- Instagram: @verde_collection.co
- Facebook: @verde_collection.co
- Linkedin: Verde Collection
- Youtube: verde collection
Image Credits
@passionhousemedia passionhousemedia.com