We’re excited to introduce you to the always interesting and insightful Jessica Dory. We hope you’ll enjoy our conversation with Jessica below.
Jessica, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
“Necessity is the Mother of Invention,”— is a saying you’ll hear often around the Farm, and Jessica Dory’s path from a debilitating auto-immune disease to the creation of the Verde Collection fully embodies the power of this quote.
In 2017 Ian Dory’s wife’s health had started to spiral. Jessica Dory began to suffer quickly from severe inflammation and pain in her joints. She went from being a well sought out yoga teacher in Fort Collins, CO and active mother to barely being able to walk up a flight of stairs, pick up her children, or close her hands to achieve simple tasks such as opening a bottle of water. Jessica had been suffering with sleep deprivation, hair loss, chest pains preventing her from taking deep breaths, painful swollen joints, respiratory inflammation, and battling anemia. Ian and Jessica struggled working with doctor after doctor, misdiagnosis after another, until they finally received the right medical support and Jessica was then diagnosed with Lupus. Along with a conventional approach Jessica’s doctor suggested she try cannabis to help with pain management. Through the use of CBD and THC, trying a variety of strains, and experimenting with dosages Jessica finally began to take back her health and keep it under control.
And it didn’t stop there, the Dorys then turned to an organic and mostly plant based diet to help support Jessica’s journey back to health. This was the start to their cannabis cultivation which then led her to becoming the head cannabis grower and founder of Verde Collection, a house of CBD brands; FoCo Organics and Grass Paws. This traumatic experience is a pillar which fueled the birth of their hemp journey.
“Returning to earth remedies was vital to my healing. Removing harmful herbicides, pesticides, and more was a must in my food and certainly in my cannabis.”
— Jessica Dory, founder & owner
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
VERDE COLLECTION — ORGANICALLY-GROWN + WOMAN LED CANNABIS BRANDS.
Welcome to Verde Collection, home of CBD brands that are thoughtfully and artfully crafted with your wellness in mind. Verde Collection’s hemp is cultivated and grown on our very own USDA Organic certified farm in Fort Collins, CO. Led by founder Jessica Dory. Verde Collection delivers the highest quality products—from Seed to Shelf™—with full transparency and love behind every drop.
At Verde Collection we are the farm and the brands, community based, and provide platforms like the Hemp + Heart Journal as a platform of education for our cannavore readerships from rookie to pros! We serve people to pets and offer wonderful subscription plans up to 40% off! We pride ourselves on our organics growing practices and full transparency from Seed to Shelf for our direct consumers! We keep our production small batch so maintain consistent high quality results every time.
“Verde Collection was born from a mother’s medical need and a vibrant vision to bring to market a clean and transparent cannabis line from Seed to Shelf™.”
Jessica Dory, Founder & CEO
www.verdecollection.co
IG & FB @foco_organics @grasspaws
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
We love to connect with our customers directly, we are highly active in our Front Range Community from local pop-ups to large platform markets. We also put out the Hemp + Heart Journal every week to keep our community updated. Hemp + heart Journal is organically crafted CBD inspired posts covering everything from industry terms to mainstream topics and lifestyle! We are also highly responsive to all inquiries coming in and offer the ongoing support to our clients when using our products. We love our community, and are right there along side them helping them on their wellness journey.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Transparency.
We offer full transparency from Seed to Shelf, and hold nothing back. We one our farm doors to our community to harvest with us and create a space of healing and inspiration for others. We don’t hide behind any masks or flashy marketing, but are rooted in offering education and transparency for an individual’s peace of mind. #knowyourgrow
Contact Info:
- Website: www.verdecollection.co
- Instagram: @foco_organics @grasspaws
- Facebook: @foco_organics @grasspaws
- Linkedin: @foco_organics
- Youtube: Verde Collection
Image Credits
@pasionhousemedia