We caught up with the brilliant and insightful Jessica Cerruti a few weeks ago and have shared our conversation below.

Jessica , appreciate you joining us today. Can you share an anecdote or story from your schooling/training that you feel illustrates what the overall experience was like?

I live by my mantra, “I am the architect of my life; I build the foundation and choose its contents.” It sounds simple enough but involves conscious and intentional decisions about how I spent my time and where I invest my energy. Helping others is always at the core.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I serve as the president at Imani USA, a leading breast pump manufacturer. The company provides safe and affordable products that enable new and expectant mothers to bond with their newborns. Imani has a global reach, trusted by over 46 million mothers around the world throughout their breastfeeding journey. I’ve always been passionate about women’s causes, so this opportunity with Imani was a natural progression for me in my career. Imani is all about supporting and bringing resources to mothers everywhere and empowering them to make informed decisions for their families.

My career began in real estate, but there are a number of surprising correlations between the two industries. Being able to guide families and help them make important decisions is a strength of mine and I recognize the patience, dedication and research that goes into big life decisions.

I also recognize the power of giving back to the community and supporting organizations that directly affect those in need. I give a lot of my time to Miracle League, an organization for children with mental and physical disabilities that lets them experience the joys of America’s favorite pastime, baseball.

Imani is as unique as its technology, and the company is an industry leader that has achieved a game-changing pump that mimics the experience of natural breastfeeding. We understand the importance of convenience as moms are very busy multitasking with work or taking care of multiple children. The Imani i1 pump is the quietest on the market, portable and can pump both breasts simultaneously with hospital-strength output. It also features a revolutionary ‘boost mode’ that helps fully empty a mother’s breasts to keep her milk supply up and active.

Our company makes decisions with mothers in mind, from our products’ sleek design to our distribution partners that love our products and promote them with passion.

Offering high quality, innovative products and compassionate, customer service sets us apart from our competition. My strong belief in teamwork and collaboration allows us to fulfill both of these objectives and has led the company in its global growth and arrival in the U.S.

Other than training/knowledge, what do you think is most helpful for succeeding in your field?

Of course, training and knowledge are important, but anticipating customers’ needs and doing so with compassion, is one of the biggest keys to success. The products that we sell greatly affect a mother’s life at a critical stage. Breastfeeding is one of the most important decisions a new mother can make and this decision can be impacted by a number of factors that can leave new mothers searching for tools and resources. Knowing that customers are relying on a product we sell to help them through such a profound chapter in their lives is an incredible responsibility, and we work very hard to make sure our products are the preferred choice of moms everywhere. For this, we really have to understand our audience, what’s important to them, what they prioritize and how we can make their lives easier.

How’d you build such a strong reputation within your market?

Customer satisfaction and service is what has helped us build our reputation in the market. We started with a great product and grew our US customer base through partners that shared our vision and understood our product’s uniqueness in the market. We want to be a brand that consumers can depend upon, not just with products, but with education. We bring solutions and tools to mothers and support breastfeeding initiatives knowing the health benefits this brings to mother and baby. We have further strengthened our brand by selling on Amazon in addition to our trusted distribution partners who assist new moms in purchasing a breast pump through any insurance benefits they may have.

Contact Info:

• Website: https://www.imaniusa.com/
• Instagram: https://www.instagram.com/imaniusabreastpump/
• Facebook: https://www.facebook.com/Imani-USA-111630324946480
• Linkedin: https://www.linkedin.com/in/jessica-cerruti/
• Youtube: https://www.youtube.com/channel/UCJzhp-MD3K7qwC1R5qRnkqg