We’re excited to introduce you to the always interesting and insightful Jessica Caro. We hope you’ll enjoy our conversation with Jessica below.

Jessica, thanks for joining us, excited to have you contributing your stories and insights. Can you recount a story of an unexpected problem you’ve faced along the way?

I think some of the problems that not many people talk about when it comes to growing your business is how difficult it is to find the right people to have in your corner. Anyone who has ever ran a business knows that you need people for the business to run, it’s really a team effort. No solopreneur can sustain a successful business for very long all on their own. What I learned is that it takes a very fine balance between gaining enough momentum while also finding the people that will form a part of your team and make the company better. If you hire too soon you’re going to shoot yourself in the foot and have to back track which can be a very expensive mistake. If you wait to long to hire someone, you’re going to burn yourself out very quickly and end up hiring someone less skilled than you could have hired for the sake of hiring quickly. This can actually limit your growth and end up costing you time in the long run when it comes to properly training. It took me a long time to find my first sales development representative. What I found to work best was networking with people in the space simply to improve my own skills and share insights with other sales reps until a business relationship organically developed with a sales rep, then I hired him and we’ve been working together ever since.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My business works with local business owners that need to outsource their marketing, either because they don’t have the time and resources to do it themselves or because they prefer working with a team of people that they know have experience in the industry and will provide them with quality results. I used to work for a large marketing agency but I didn’t enjoy the outdated methods of marketing that they were using. I had a lot of ideas of my own for how we could improve the system but there was no way for me to implement them at the place where I was working because it was already so established, making any small change always took months to complete. I had a couple of friends with local businesses so I helped them run their advertising for some months then decided I liked being able to run a complete strategy my way without having to run it through multiple teams first, and that was pretty much how I started. I saved up some money and quit the job that I was working to go off on my own. I started working with aesthetics businesses and plastic surgery clinics then we’ve just expanded from there into working with pretty much any local business that needs marketing, we have the science of it down so we can pretty much apply that to any local business and get results for them. Of course, we still have a qualifying process that each potential client will go through first so that we can make sure that we are able to run their marketing first.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the most significant lessons I’ve had to unlearn was my approach to delegation. Initially, I thought delegating tasks meant simply assigning them and expecting results without staying involved. However, through my experience, I’ve learned that my previous approach was not an effective way to manage my business. There is a fine line between staying involved in the tasks that you’ve delegated and micro-managing your team members.

I think it’s super important to not micromanage team members as it can lead to them feeling demotivated and constrained rather than empowered to take ownership of their work.

Most importantly, I learned to pay more attention to the critical things that will impact the business the most rather than the busy work that I can hire an administrative person for.

We’d love to hear a story of resilience from your journey.

When I first started the business, I had no plan really. I knew that I didn’t like working for anyone else because that didn’t allow me the control over the systems in place that I wanted to have, so I decided on a whim and with $10,000 saved up that I was going to quit my job and start my own business. It took me 2 and a half months to land my first client. then I just kept going and going.

Contact Info:

• Website: https://jacamarketing.com/
• Instagram: https://www.instagram.com/jessjess216/
• Linkedin: https://www.linkedin.com/in/jessica-caro-6a55331a8/