Alright – so today we’ve got the honor of introducing you to Jesse Kankowski. We think you’ll enjoy our conversation, we’ve shared it below.

Jesse, appreciate you joining us today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. So, we’d appreciate if you could open up about your growth story and the nitty, gritty details that went into scaling up.

The pandemic was a changing point for us. We took a team of 10 and become a team of 22 in a matter of 3 years. For many businesses (and people), the pandemic was life shattering in many ways. Our team was lucky, being in the website industry, businesses were focused on how to make their websites work for them in world that had become isolated with storefronts shuttered.

We started receiving new requests, many of which were a call for assistance with their marketing so they could keep everything in one place. What started as a small marketing team of 2 people quickly become a team that makes up nearly half of our team.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Jesse Kankowski and I am the President of Legend Web Works, which has been serving businesses across Cincinnati since 2002. I first started at Legend Web Works in 2011 after a layoff in the financial sector. Jobs were scarce at that point and I took a position as the Administrative Assistant at LWW to help support my family – a wife and seven kids. Over the next 9 years, I would continue to grow into other roles, becoming President in 2020.

Our success at LWW comes from listening. We don’t get everything right and we make mistakes, but we own them and we try to ensure that we are listening more than we are explaining. When you combine listening with asking probing questions, you can normally get a lot more information to help solve problems.

What’s been the best source of new clients for you?

We get clients in all kinds of ways, but our best lead source is word of mouth. We treat our customers the way we want to be treated and make every effort to provide some of the fastest support in the area. When you combine those together, businesses are more likely to refer others to you so the businesses they support/partner with can be successful too.

How do you keep in touch with clients and foster brand loyalty?

We keep in touch with our clients as best as we can through three primary channels – their account portal, newsletters and phone calls. All our clients have access to an account portal where we can put messages to let them know what is going on and what changes may affect them. We also send newsletters out on a near monthly basis. Our newsletters can be filled with new changes, updates in technology, links to blogs or other general information to keep clients informed. Lastly, we do client check in calls every six months. We will go through our entire client roster and do a a check in to see how they are doing, what we can do for them and if there is anything we can do better.

Contact Info:

• Website: https://www.legendwebworks.com/
• Instagram: https://www.instagram.com/legendwebworks/
• Facebook: https://www.facebook.com/LegendWebWorks
• Linkedin: https://www.linkedin.com/company/legend-web-works/