We caught up with the brilliant and insightful Jess Burgess a few weeks ago and have shared our conversation below.

Jess, appreciate you joining us today. We’d love to hear about when you first realized that you wanted to pursue a creative path professionally.

See next page – tell the whole story there.

Jess, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My journey in the arts world has been an incredibly transformative one. During my time as an undergraduate student at James Madison University, I experienced a life-altering event—a serious car accident. At that point, I was studying to become a dancer and had envisioned a career on stage. However, this accident forced me to reevaluate my path and reconsider how I could continue to contribute to the artistic community.

It was during this period of reflection that I realized my true calling was in supporting artists. I recognized the immense impact I could make by helping artists thrive and ensuring their work reaches the world. Thus, I embarked on a career in the nonprofit sector, focusing on arts administration.

I started my journey in Richmond, VA, where I had the opportunity to serve as the Executive Director for a dance service organization. In that role, I worked tirelessly to create opportunities for dancers and artists to showcase their talents, connect with one another, and receive the support they needed to flourish.

However, the COVID-19 pandemic presented new challenges for the arts community, and it became apparent that a change was necessary. This realization led me to the role of CEO at the Greenville Center for Creative Arts. Relocating to Greenville and assuming this position has been a significant step forward in my career.

During my time here, which has been a little over a year now, I have been incredibly passionate about engaging artists in new and exciting programs. I firmly believe that Greenville has the potential to become the artistic hub of the South, and I am dedicated to solidifying that vision. By offering innovative opportunities, fostering collaboration, and providing resources for artists to thrive, I aim to create a vibrant and supportive artistic community in Greenville.

Through my journey as a nonprofit administrator and now as the CEO of the Greenville Center for Creative Arts, I have found deep fulfillment in supporting artists and empowering them to reach their full potential. It is my firm belief that by enabling artists to thrive, we can make a lasting impact on society, inspiring creativity, and fostering a sense of community and cultural richness.

I am excited about the future and the endless possibilities that lie ahead as I continue to advocate for artists, strengthen the arts community, and contribute to Greenville’s growth as an artistic destination.

What can society do to ensure an environment that’s helpful to artists and creatives?

In my view, there are several key actions that society can take to best support artists, creatives, and a thriving creative ecosystem.

1. Recognize and value the arts: Society should acknowledge the essential role that artists and creatives play in shaping our culture and identity. This starts with fostering an appreciation for the arts at all levels, from schools to community organizations, and ensuring that arts education is accessible to all. Additionally, it involves recognizing the economic and social contributions of the creative sector and advocating for policies that support its growth.

2. Provide funding and resources: Financial support is crucial for artists and creatives to sustain their work and livelihoods. Governments, philanthropic organizations, and businesses should invest in grants, fellowships, and residencies that provide artists with the necessary resources to pursue their artistic endeavors. This includes affordable studio spaces, access to materials, and professional development opportunities. By investing in artists, society can foster a vibrant and diverse creative ecosystem.

3. Foster collaboration and networking: Facilitating connections between artists, creatives, and industry professionals is essential for a thriving creative ecosystem. Society can create platforms and events that bring artists together, promoting collaboration, knowledge sharing, and the exchange of ideas. Networking opportunities, such as art fairs, festivals, and conferences, can help artists gain exposure, build partnerships, and expand their audiences.

4. Support arts organizations and institutions: Arts organizations, galleries, museums, and cultural institutions play a vital role in nurturing and showcasing artistic talent. Society should support these institutions by attending exhibitions, performances, and events, and by encouraging public and private funding for their operations. By supporting these organizations, we ensure that artists have platforms to showcase their work, and audiences have access to diverse artistic experiences.

5. Embrace technology and innovation: In today’s digital age, technology provides incredible opportunities for artists and creatives to reach broader audiences and explore new forms of expression. Society can support artists by embracing digital platforms, online marketplaces, and virtual exhibitions, ensuring that artists have the tools and resources to adapt to the changing landscape of the creative industry.

6. Promote inclusivity and diversity: Society must strive for inclusivity and diversity in the arts, recognizing that representation matters. Efforts should be made to provide equal opportunities for artists from all backgrounds, cultures, and identities. This includes addressing systemic barriers, promoting equitable access to resources, and amplifying marginalized voices. By embracing diversity, we enrich the creative ecosystem, fostering innovation and a more inclusive society.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

“Start with Why” by Simon Sinek is a book that has significantly impacted my management and entrepreneurial thinking and philosophy. Sinek’s book explores the importance of understanding the “why” behind our actions and how it can inspire others to follow and support our endeavors. By starting with the fundamental purpose, values, and motivations that drive our work, we can create a sense of purpose and meaning that resonates with our team members, customers, and stakeholders.

Sinek’s concept of the “Golden Circle” has been particularly influential for me. The Golden Circle consists of three concentric circles: Why, How, and What. The Why represents the core purpose and beliefs that drive our actions, the How represents the strategies and processes we employ, and the What represents the tangible products or services we deliver. Sinek emphasizes that starting with Why allows us to communicate and connect on a deeper level, inspiring loyalty and commitment.

Contact Info:

• Website: www.artcentergreenville.org
• Instagram: @artcentergvl
• Facebook: www.facebook.com/artcentergvl
• Linkedin: https://www.linkedin.com/in/burgesjc619/

Image Credits
Anotonio Milan (Staff photo and speaking photo) Eli Warren (Headshot) Ben Tarcson (photo with donors) No credit on award photo