We were lucky to catch up with Jeron Jackson recently and have shared our conversation below.
Jeron, thanks for taking the time to share your stories with us today What’s the kindest thing anyone has ever done for you?
So this was during the pandemic Barbershops/ Barbers weren’t considered essential workers and force to close , one of my very first clinet’s reaches out to see how i’m doing. My Client ( Let’s just call him Joe) asked if i was at home and says he is in my area and gonna to stop by to say what’s up and shoot the breeze.
When my client gets to my residence, he jumps out and says i know everyone is struggling and barley getting by right now and before i can agree , he slaps $200 in my hands and proceeds to tell me this is not a loan this is because i live always so love to him and he wanted to show love back.
My Client continues and says i know you got a family and your good people’s it was on my heart to bless you. My client had no idea how much of an impact his blessing made for me and my family.
Jeron, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I first got into Barbering i had ran into some troubles and found myself incarcerated for 2 yrs , picking up an interest from my short comings and after my release found my way to Borners Barber College in Los Angeles.. After completing the 18month program i received my Barber License. I started my career in the city of Inglewood California (ironically, where I currently work today.) i have trained shortly after ina multi race, barbershop learning, and my skills with straight hair, sheer work and straight hairstyles at familiar barbershop in Hawthorne, California. I stayed there and built my skill set for four and half years. While there i learn about the business ethical protocols that were never implemented at barber college . My big take away was understanding “time” client time as well as my own time . I moved around over the years after between Hawthorne, California, Gardena , Ca to Ingelwood Ca. keeping my zone small to service the clientele i’d acquired.
some of my disciplines are professionalism, customer service, and a strong work ethic, and I based it on my experiences as a customer myself in the chair, now as a service provider behind the chair, the relation to the to have a correlate, and always reminding myself of how I wouldn’t want this arrested received on my end, if I were the customer. I’m a strong believer of punctuality, and a great service and overall experience., i believe in giving the client an environment of “total pampering “ and comfortability.
Am I latter years I’ve since 2019 I have become a bar instructor at my original barber school why top multiple classes and pushed out multiple graduates on to a new school in Anaheim California call Coba academy but also pushed out numerous students getting in their license giving in the Skillset from marketing to branding to two ABC’s of a haircut and so forth. I am very passionate about this craft, being that I fell in love with his craft mini years ago and come to an understanding that anything in life that you do you must have a connection or correlation of love/passion for it therefore, you could executed at its highest proficiency..
Some of the services and products that I offer in the shop today are my own hair products which is a Pomade wax base is good for all textures of hair, I also offer multiple facial services from steam facials to carbonated clay mass facials oatmeal facials all the way to 24 karat gold, collagen pill mask im all about healthy skin. I also carry multiple lines for beard, regimen, care of beard, oil, beard, butters beard bombs, and beer moisturizers. I offer a high intense beard regimen treatment combination of moisturizers, hydroxyzine and hair grow product to produce a healthier more lavished saw on the mat it manageable beard. I also offer super cool Murch, which is branded with my brand JTB and it’s comes in assortment of colors shirts to joggers to hats even mask.
Besides , the fire cuts that I put out from fades mid fades tapers and more and I do a combination of straight and coarse hair, no hair texture is out of my skill set.
what I feel sets me apart from other BARBERS in the this industry is my consistency, professionalism and ability to meet the client on any level and give them a cool vibe every single time and a great experience. I’m committed to that.!
so a lot of times I hear clients coming in saying it’s so hard to find a good barber so what I like to do most of the time is educate during the process of giving the Haircut as well as giving them an ability to vent and really understand their overall lifestyle, and that goes into the Haircuts every single time that’s why I do Strong is down on my consistency because for my ability to actually listen to the client and then reciprocate what they want versus not giving them something that I feel they need is the upmost importance. so when I’m teaching at these different colleges, I try to implore that same mindset to my students that mindset is this. The client is the boss you are not the boss yes you have a business, however, every person that sits in your chair for the duration, if they’re in your chair, they are your boss from start to finish they’re going to dictate. They are going to inform they’re going to direct and they’re going to instruct you on their needs and you need to execute bottom line that’s how you get paid so that’s a principal that I stand on and that’s an epic that I’d like to teach so that’s an up-and-coming New Age BARBERS out here won’t come across negative experiences having the wrong mindset.
Can you share a story from your journey that illustrates your resilience?
I’m sure everybody has their pandemic story I went from working outside in the hot sun in the back of the shop to working in my driveway of my apartment to working from recreational park. Parking lots inside of a moving mobile barbershop van to a sprinter van to doing house calls on the name, sake of continuing to provide an income for my family to sustain us to make rent to make groceries to take care of Bills. i’ve seen clients come and go. I’ve had clients ghost me. I’ve required new clients, but the one thing I never changed route. Any of this was my consistency. The vibe was always the same. The haircuts remain the same. The energy was always the same. You meet me with a smile on my face I’m offering you a beverage I’m making sure everything‘s going OK with you if you want to get something off your mind on the ear or shoulder to lean on all while you relax enjoying a cold beverage and getting a fire haircut again consistency is my main thing, but like I said, I went from humble beginnings of walking down the boulevard up and down the boulevard passing out a barbershops flyer, and not really getting too many people to even be willing to hear me to only my own space in the same city that I started off with several years ago and now employing other BARBERS to work in that space with me as well as teaching up-and-coming BARBERS so the journey is is incredible. Trust there is no limit to the struggle, there is no limit to the cap of what you can make in this industry, but staying humble and remembering those beginnings is Kiy. .
How did you build your audience on social media?
how I built my audience on social media originally was me stemming from another business that I had for 20 years, utilizing that platform correlating that platform over to introducing them to my new skill set and also reaching out to family and friends and letting them know what I do now by doing a bunch of at the time was no such thing as real’s. It was just straight up record upload simple as that we didn’t have so many filters and everything like that you had to be real creative with your continent with your and how you were trying to engage individuals so I was just again post a lot of photos over and over and over and over just to keep people I said our our our keep myself relevant with that type of scenario I would always constantly change my logos try to refresh the brand over and over and again to try to capture new eyes. That’s pretty much what I would tell any starting off in this industry that you gotta continually flood whatever the social medias may be well there is TikTok Instagram Facebook Snapchat? It doesn’t matter you got to constantly flirt and engage because there are algorithms of time that I’ve come to understand people work different hours throughout the day so people engage social medias a different times in a day so you have to constantly upload and constantly create new contact to engage them, but the new thing that I have learned recently is that you can’t have an extravagant Contant you’ve got to keep it short and sweet and cut up. You got to become an editor if such to be able to just chop your stuff up until about one minute and get get that information over to the customer to consumer in a quick snap .
Contact Info:
- Instagram: therealjaxthebarber
- Youtube: flexflownow