We were lucky to catch up with Jerissa Hall recently and have shared our conversation below.

Alright, Jerissa thanks for taking the time to share your stories and insights with us today. What do you think it takes to be successful?

To whip up the perfect concoction of triumph in the beauty realm, you’ve got to blend three key ingredients: vision, hustle, and allure. First, envision your business as a sophisticated jet setter soaring towards new horizons – that’s your vision! With a touch of ingenuity, mix in a hearty dose of hard work and determination, that’s the hustle! And finally, sprinkle in a dash of allure – that extra elegance you add to make your customers feel like royalty.

At High Horse Hair Store, it’s not just about selling products – it’s about curating an experience. I believe success isn’t just a result; it’s a mindset. It’s about turning obstacles into opportunities for a triumphant resurgence. Every dissatisfied customer? A chance to amaze them with top-tier service. Every challenge? A stepping stone to innovative breakthroughs.

Remember, like a rare gem with polished brilliance, success shines uniquely. It’s about creating a brand that offers beauty and embodies sophistication.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

High Horse Hair Store isn’t just an online beauty supply store – it’s a gateway to fabulous transformations. While hairstyling was always a passion, I never thought it could be my career’s North Star. That was until 2014 when I ventured down south and witnessed a magical world of beauty supply stores bursting with wonders. It was like stepping into a TV show, only the prices were so tantalizingly low. That’s when the spark ignited – the idea of bringing this magic to life through an online store, because let’s face it, many of these gems lacked an online presence.

As I returned to Iowa, the realization hit – the enchanting beauty I’d seen was now out of reach. And that’s when the mission was born: to ensure that those who live in areas where beauty supply stores are scarce still get to rock the latest styles without breaking the bank. There’s a gap, you see – some areas miss out on certain hair treasures, and when they do find them, it’s often a compromise between quality and price. High Horse Hair Store isn’t just about products; it’s about empowerment and accessibility.

Oh, the rollercoaster of ups and downs we’ve ridden since then! But through it all, our compass has pointed us to becoming not just a hair store, but everyone’s favorite hair store. It’s like crafting a symphony of styles, dreams, and affordability, where everyone gets a front-row seat to the beauty extravaganza. So, as we continue to ride this whirlwind of hair-inspired dreams, our mission remains: to bring a touch of enchantment to every fabulous head that walks through our digital doors.

Let’s talk about resilience next – do you have a story you can share with us?

During the holiday season, when everything is supposed to be merry and bright, High Horse Hair Store faced a challenge that put my determination to the test. Shipping delays, akin to unexpected rain on a sunny day, threw a curveball into my plans. But here’s where the magic of effective communication with both customers and suppliers shone. Instead of ducking for cover, I devised a strategy that involved keeping customers in the loop about potential delays. This wasn’t just business; it was like sharing an umbrella during a storm.

As for the plot twist, fraudulent orders came barging in like uninvited guests at a party. Chargebacks were a huge setback, leaving High Horse Hair Store spinning like a record on repeat. Yet, I was resolute. I tightened the security measures, doubled down on fraud detection, and instilled the importance of vigilant order scrutiny. I transformed those chargebacks from stumbling blocks into stepping stones toward a more secure future.

Throughout these challenges, I held onto my mission like a lifeline. The commitment to providing top-tier beauty products and experiences never wavered. Like a compass pointing true north, the mission guided me through rough seas. By staying focused and unyielding, I not only navigated the storms but emerged stronger and more resilient on the other side.

This journey isn’t just about hair extensions and lashes; it’s a testament to the power of resilience, determination, and unwavering dedication to a vision that’s larger than life.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

As someone who’s always had a love affair with reading, I can tell you that books have been my ultimate allies in this journey. When it comes to recommendations, I believe in the power of knowledge that can be both a compass and a catapult for your business growth. The magic lies in tailoring your reading list to your existing knowledge and your business’s unique flavor.

Personally, I’ve devoured books that span from the practical to the profound. “Fearless Beauty” by Mikey Morgan has been my go-to hair business bible, offering insights that are like golden nuggets in the world of extensions and beauty. “The Psychology of Money” by Morgan Housel revolutionized the way I approach wealth creation and management – it’s like a treasure map for financial success.

And let’s not forget “Atomic Habits” by James Clear, a masterpiece that’s taught me the art of setting achievable goals and the science of making those incremental changes that pave the way for major breakthroughs.

So, if you’re looking to expand your entrepreneurial mindset and sprinkle stardust on your management approach, these are some resources that have significantly impacted my thinking and philosophy. Just like the right shade of lipstick can transform your look, the right books and resources can elevate your business journey from good to breathtakingly great.

Contact Info:

• Website: www.highhorsehairstore.com
• Instagram: https://www.instagram.com/highhorsehairstorellc
• Facebook: https://www.facebook.com/highhorsehairstorellc
• Linkedin: https://www.linkedin.com/in/jerissa-hall-126106203
• Twitter: https://twitter.com/highhorsehair