We recently connected with Jeremy Somers and have shared our conversation below.
Alright, Jeremy thanks for taking the time to share your stories and insights with us today. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?
I’ve been earning a full-time living from my creative work and creative endeavours for a lot of my career at least like 15 years now and a huge part of that has been really about finding my niche and creating a style especially for Creative work.
Varying the types of styles so I have a set to work form have been hugely important in setting me apart from everybody else and why people come to me and see me out. You don’t have to be best but you do Need to be solid at a few things.
On top of that knowing what you’re worth and being able to charge the right amount of money is really key however I’ve also got a rule of not ever leaving money on the table just because somebody isn’t or can’t meet your rate – and budgets are always always tight – doesn’t mean that you shouldn’t do the job a lot of people in a place their worth their value on whatever that number is an hour day or in a project or whatever but I am a big believer and not leaving money on the table because there’s a freelancer you don’t know where your next job is coming from and if you can do more creative work that flexes your skills and provide someone else value then you should be doing that as much as possible.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My background is long and varied, but always in a creative industry I started as it photographer after school and then I studied him the graphic design brand design creative strategy working agencies and run a fashion brand for a long time and then started doing brand strategy and Creative direction full-time as a freelancer with my own little Studio.
Two years ago with the oncoming wave that was generative AI I saw an opportunity to be at the forefront of the future of Creative Studios and how they play out with the technology that changes everything that I’ve ever known about Creative
Content was one of the first if not the first AI assisted Creative agencies and have been learning how to talk about an action creative campaigns for brands and clients utilising AI tools and creating strategies for how this new type of creative work shakes out across tire industry..
Have any books or other resources had a big impact on you?
Without a doubt, the one resource and book a recommend to everyone in the Creative industry no matter which industry is in is called ping creativity by Blair Enns – he and his wife are an award-winning duo who sold their Creative agency and went onto a Academy called without pitching but the way that they breakdown everything around how to look at value Money pricing pitching and everything that an agency needs to do that is not the creative work is absolutely fascinating and it’s usually skills that we’re not taught as the Creative class.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
The thing that’s helped me immensely has been being very consistent even when you’re doing different things and different industries consistency over time is branding and your consistently good and can show that even if it’s in separate places and different websites or different agencies whatever the case may be if you can show that you’ve been consistently good and doing your job whatever that job is or even if it changes over a long period of time that something that just cannot be ignored
Contact Info:
- Website: https://Notcontent.ai
- Instagram: Jeremyjsomers
- Linkedin: https://www.linkedin.com/in/jeremy-somers?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
