Alright – so today we’ve got the honor of introducing you to Jeremy Matuszewski. We think you’ll enjoy our conversation, we’ve shared it below.

Jeremy, looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

Before I started Thunderstruck Ag I spent 15 years helping a company build their sales and marketing department from 5 million to 20 million in 10 years. It was then that I realized that there were a lot of small to medium-sized companies that had very innovative products but needed help with their marketing and sales. As I discovered there were many companies in Agriculture that had great products that were invented by farmers and manufactured on the family farms but were poor at getting these products in other farmers’ hands around the world. That gap between proven field solutions and wider access has stayed with me ever since and has allowed us to build a business that specializes in exactly that.

I began by talking to inventors, bringing their products to farm shows, and getting feedback from other farmers.
Those early steps were all about trust. I had to figure out how to help those farmers scale manufacturing without compromising quality. That meant building the right supply chain, finding reliable partners, and managing logistics. I was also careful about what we moved forward with. We only backed products that were already proven in real-world use.

That foundation of testing, feedback, and hands-on work is still how we operate today. We do not chase trends or push volume. We support tools that solve the same challenges I saw in the field back then. The only difference now is that those tools are being used by farmers across five continents.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Jeremy Matuszewski, founder and CEO of Thunderstruck Ag. We help farmers improve the performance of their existing equipment using practical tools invented by other farmers. Everything we offer is field-tested and built to solve real problems.

What makes us different is how we work with inventors. Each inventor is different, and they all have different capabilities. For some, they handle the manufacturing and distribution, and we handle all of the sales, marketing, and customer-facing responsibilities. For others, they keep their patents and earn royalties, and we take care of the rest. We handle manufacturing, distribution, and marketing so these tools can reach the farms that need them. It really depends on what the client wants and needs!

Innovation in agriculture does not always start in a lab or with an engineer. Often, it starts in a shop or on a field built by someone who had to solve a problem for themselves. Thunderstruck Ag exists to make sure those solutions get the recognition and reach they deserve.

What’s been the most effective strategy for growing your clientele?

Word of mouth and proven results. As we have built our clients’ brands and helped them put their products in the hands of farmers around the world, other farmers have taken notice of us and what we have done and have brought their products to us to do the same thing. Since we are very selective with our products we have built a reputation for only representing the most innovative and quality products which helps other farmers be confident in the results we can deliver.

Any fun sales or marketing stories?

Probably getting into the National Farm Machinery Show. When I was starting out, our very first client told me they would sign with us if I could get them into this show. At the time, there was a five-year waiting list to get in. I called the show manager and explained that I couldn’t wait that long, and asked what it would take. He said he’d add me to the waiting list but, if I was willing to come on short notice, he’d try to squeeze me in. He also told me that if an opening came up, it would likely happen in December when he reviewed cancellations.

So, I called him every day that December, either speaking to him directly or leaving a voicemail. On December 24, I called and left a voicemail where my one employee and I sang him a Christmas carol and said the only thing I wanted for Christmas that year was a booth at his show. The day after Christmas, he called me back and asked if I would stop calling him if he gave me a booth. I said yes, and he gave me one — which let me sign our first client and launch their products across the United States.

Tenacity is without a doubt the trait that has helped me build and scale this company more than anything else.

Contact Info:

• Website: https://thunderstruckag.com/
• Instagram: https://www.instagram.com/thunderstruckag/?hl=en
• Facebook: https://www.facebook.com/thunderstruckag/
• Linkedin: https://www.linkedin.com/in/jeremy-matuszewski-b7344566/
• Twitter: https://x.com/thunderstruckag?lang=en
• Youtube: https://www.youtube.com/channel/UCWJW6lBtZRwvZ875-LvVhVg