Alright – so today we’ve got the honor of introducing you to Jeremy Hammer. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Jeremy, thanks for joining us today. Can you share a customer success story with us?
Summary of Business and Facebook Ads
Time Frame: 2 Months
Ecommerce Store: Beauty shampoo bar
Audience: Cold & Warm
Goal: Increase top-end revenue while maintaining cost per acquisition using Facebook ads
Results of Facebook ads after two months
Since the iOS update has come out the marketing stage has changed, the ads platform is under-reporting by up to 80%, and doing marketing the old way does not work. We’ve developed this strategy and have since been able to scale businesses more efficiently than before the iOS update. If you’re struggling to grow or your Facebook ads have seen a significant decline since the iOS update rolled up try implementing this strategy to improve performance.
This Brand had only been selling products online for about 8 months when they came to us for help. They had worked with some of the largest and well-known marketing agencies in the United States. But they wanted to ditch the account managers and work with someone one-on-one who could help scale their business. When we first talked to them they were having trouble because the ad account seemed to be stagnant, they had experienced some highs and lows with the other agency but really wanted to start scaling.
The first month while working with this brand we raised budgets by 18%, and the overall revenue also raised by exactly 18%! We also increased overall traffic by 80% at the same time. this was achieved using many smaller budget adsets instead of a lump sum of adsets in one CBO campaign.
We then moved on to month number two
This month we increased budgets again by another 12% but this time it was over Black Friday so our revenue increased by 54%! With higher CPM’s we were not able to increase traffic month over month but we still sent quality traffic that converted at a higher rate.
The month before this brand started with us they did $41k in overall revenue, by month number two of working with us we had scaled their adspend and almost doubled their revenue. The holistic system we use for our clients can help stabilize the bottom end and increase the top end. It allows us to make daily decisions on the account much faster and works very well with high adspend.
In the past, we would only look at the Facebook ads manager and report overall success using their metrics, since the iOS update we’ve switched to looking at every brand we work with holistically. By utilizing the stats straight from Shopify or WordPress we can see a much clearer picture of what our advertising is doing, whether that’s stabilizing the bottom end for more consistent daily revenue, or scaling hard to break past plateaus. This system works!
If you own an online eCommerce store and would like more sales and new traffic, reach out to us. We would be happy to jump on a call with you to discuss how to implement this formula into your business. Schedule a call with us by clicking here. Or feel free to reach out via chat.
Our backstory – We are Black Bear Advertising. We have been doing digital marketing in one form or another for the past seven years. Our services focus on accelerating customer acquisition through the use of online Facebook, Instagram, Google and Pinterest ads. Contact us for a quote. We’ve tested thousands of ads specifically for eCommerce stores and have spent millions of advertising dollars in testing and getting results! If you’re interested in our services or have any questions, please feel free to contact us.
Jeremy, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I got my degree in psychology with a minor in business management. I then moved straight into a career as a marketing manager for a small business and did that for 2 years. I made the decision 5 years ago to partner up with my talented brother-in-law and form Black Bear Advertising. For the past 5 years we’ve been learning a perfecting our craft. We’ve tested our methods head to head against the largest and most well known marketers and marketing agencies in the world and have time and time again come out on top. We love what we do and more importantly, we love working with small businesses and seeing them succeed and grow.
Let’s talk about resilience next – do you have a story you can share with us?
When we first started our company we focused on web development, although it was fun, it proved to be a very challenging business model and not sustainable. We then pursued video and content creation which didn’t work out either, then we tried focusing on SEO and organic growth which didn’t pan out either. Then we tested some Facebook ads for a family friend’s business and found we really liked and it had re-occurring revenue which made it sustainable. After 6 months of struggling to make it we finally found a model that would work and dropped everything else and focused just on Facebook and Google advertising and our business took off and was finally able to sustain us.
What’s been the most effective strategy for growing your clientele?
We run our own Facebook and Google ads and have found that showing results with minimal hype goes a long way! My competition is all about hype and trying to suggest a new secret or trend and every single business I’ve spoken with has been burned at one point. We let our results speak for themselves.
- Website: https://blackbearadvertising.com/
- Instagram: https://www.instagram.com/blackbearads/
- Facebook: https://www.facebook.com/BlackBearAds/
- Linkedin: https://www.linkedin.com/company/blackbearads
- Twitter: https://twitter.com/blackbearads
- Youtube: https://www.youtube.com/channel/UC-WmlkUlwE94TAjpLFpgfbQ