We caught up with the brilliant and insightful Jenny Sharpe a few weeks ago and have shared our conversation below.

Hi Jenny, thanks for joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

I’m a college graduate used the degree for awhile. But ended up working for my mom in her restaurant because I wanted to be able to spend more time with my kids. My degree has me working long hours and missing everything. Which then turned me to baking. I’d bake here or there help with sweet treats at the restaurant. I then started making my kids cakes which lead to years of helping friends. And now jump ahead 8 years I looked at my husband and said I think it’s time to try and open my shop. We found a place did a big remodel and set a date to open. We did it a successful jump into a passion. With over 500 cakes made, 100,000 cupcakes all in the first year! We have now expanded into a new building with a restaurant, outdoor seating and more options. We survived opening during a pandemic and continue to grow with support from all around.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Im 39 mother of 3 married for 16 years to my high school sweetheart. We decided it was time for me to take my venture into baking something I enjoy so much. I dabbled in design and baking for friends who just kept referring me turning it into a full business. I’m proud of the team I have behind me who want us to do well, take risks, and try new things. We grown and new ideas all the time. We’ve added dessert bars, and catering to our list now that we’ve merged with my moms restaurant. We do everything from custom cakes, desserts, treats, weddings and full extreme dessert bars. One of our biggest dessert bars to date was for a event night to shine. We had the best time. We’re wanting to do more events and parties with extreme dessert bars themed, matched to the event.

We’d love to hear the story of how you built up your social media audience?

We started a Facebook, instagram and now a TikTok to stay active with our clients. I think being active with specials, what’s new, examples and behind the scenes of what we do doing sneak peak videos has always helped draw clients to us.

How did you put together the initial capital you needed to start your business?

We actually saved for years, worked extra hours and side jobs to save enough and funded the cost, bought second hand equipment to start and upgraded over the year, to fully find my business with no debit opening the door. So we could have low overhead with just the basic, electric, water, rent and supplies, payroll.

Contact Info:

• Facebook: Themadbatterofcamden
• Other: TikTok themadbatter827

Image Credits
Photo credits, myself and Julie Prickett of Camden for night to shine photos